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Building Trust in a Deepfake Era: How Companies Can Safeguard Their Brand Integrity
Latest Articles
Proactive PR Strategies: Preparing Your Organization for Potential Deepfake Threats
In today’s digital landscape, a new threat looms over organizations of all sizes: deepfakes. These sophisticated AI-generated media can realistically depict executives saying things they
Beyond Damage Control: Turning Deepfake Challenges into Brand Authenticity Opportunities
In an era where digital manipulation technologies have become increasingly sophisticated, brands face a new frontier of reputational challenges: deepfakes. These AI-generated simulations—whether of executives
The Human Element: Why Personal Connections Matter More in the Age of Synthetic Media
In an era where AI can generate articles, create images that never existed, and simulate conversations with remarkable accuracy, something curious is happening: authentic human
Crisis PR in the Age of Deepfakes: Fortifying Your Brand Against AI-Generated Disinformation
Imagine this: a meticulously crafted video surfaces online, appearing to show your CEO making inflammatory and completely out-of-character remarks. The video spreads like wildfire across
Agentic AI: The Next Frontier in PR Storytelling
Imagine a recent PR triumph: a relatively unknown startup seemingly overnight becomes the center of a crucial industry conversation. Media outlets are clamoring for interviews,
Beyond the Press Release: Modern Media Relations Strategies for 2025
For decades, the press release reigned supreme as the cornerstone of media relations. It was the official announcement, the carefully crafted message blasted out to