News, Updates, & Resources

How to get PR for your robotics start-up?

There are some rules to follow when you're doing public relations for your start-up. Here's a rundown of the basics and a few tips on how to get started. 1) Identify the right journalists and editors - Who do you want to reach? What kind of content do they cover? Find...

What is Public Relations & How to Find the Right PR Agency?

Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned.  When a newspaper or an industry trade...

What is Public Relations & How to Find the Right PR Agency?

Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned.  When a newspaper or an industry trade...

Can brands make news during the pandemic?

The news headlines have been dominated by the pandemic. It seems to be the only thing that makes the news these days. How can brands make news during the pandemic? We asked Melinda Murphy, a multi-faceted, EMMY-award winning journalist for her views and she shared the...

How do you get featured on Asian Entrepreneur?

The Asian Entrepreneur is a leading site focusing on all matters relating to Asian entrepreneurship. It also covers business developments throughout the world. To me, one of the more prominent columns on the site is probably the Featured Interviews section that...

How do you submit an article to the media?

If you’re looking to be featured in the media and don’t really know how to go about it, one great way is to contribute articles to the media. This is great if your brand is serving business clients or your product/service is rather niche and your brand needs to create...

PR Case Study: World Gourmet Summit

The Brand  World Gourmet Summit (WGS) is Asia’s premier haute cuisine festival that celebrates fine cuisines, excellent wines, and wonderful dining experiences. The annual event presents a unique opportunity to relish gourmet dishes sporting a multitude of culinary...

PR Case Study: Farmgrocer

The Brand  Farmgrocer offers a wide variety of macadamia nuts and edible purity oils derived from the pressing of nuts and seeds which are proven to bring about therapeutic and health benefits to the consumer. Grow PR was appointed to drive publicity for its abalone...

PR Case Study: Eezee.sg

The Brand Eezee.sg is Singapore’s first & largest industrial marketplace that connects local suppliers to corporate clients. The platform leverages technology to help both parties make informed decisions. The company offers a secure platform for buyers and sellers...

What Start-ups & SMEs Need to Know about Public Relations

 Start-ups and SMEs require an entirely different public relations strategy as compared to a much larger enterprise. While bigger corporations opt for a sustained public relations strategy that spans multiple years, many start-ups and SMEs do not have the luxury of...