News, Updates, & Resources

What is Public Relations & How to Find the Right PR Agency?

What is Public Relations & How to Find the Right PR Agency?

Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned.  When a newspaper or an industry trade...

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Can brands make news during the pandemic?

Can brands make news during the pandemic?

The news headlines have been dominated by the pandemic. It seems to be the only thing that makes the news these days. How can brands make news during the pandemic? We asked Melinda Murphy, a multi-faceted, EMMY-award winning journalist for her views and she shared the...

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How do you get featured on Asian Entrepreneur?

How do you get featured on Asian Entrepreneur?

The Asian Entrepreneur is a leading site focusing on all matters relating to Asian entrepreneurship. It also covers business developments throughout the world. To me, one of the more prominent columns on the site is probably the Featured Interviews section that...

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How do you submit an article to the media?

How do you submit an article to the media?

If you’re looking to be featured in the media and don’t really know how to go about it, one great way is to contribute articles to the media. This is great if your brand is serving business clients or your product/service is rather niche and your brand needs to create...

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PR Case Study: World Gourmet Summit

PR Case Study: World Gourmet Summit

The Brand  World Gourmet Summit (WGS) is Asia’s premier haute cuisine festival that celebrates fine cuisines, excellent wines, and wonderful dining experiences. The annual event presents a unique opportunity to relish gourmet dishes sporting a multitude of culinary...

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