Blogs
6 Proven PR Angles You Can Use to Attract Media
Companies large and small alike often go head-to-head in their attempts to secure media attention. As an up-and-coming startup or even an established SME, it can be difficult to stand out and get your brand the recognition it deserves among the headlines dominated by...
What Is The Best Way To Write a Founder’s Pitch
Are you a start-up founder or a small-business owner yearning to get your brand featured? If so, you probably already know that one of the best ways to get publicity is through grabbing the media’s attention. But how? You may ask. How is my small little story going to...
Public Relations For Startups and SMEs: What You Need To Know
What exactly is Public Relations? What does a Public Relations Officer do? How can I leverage this industry’s skills to benefit my business? If you are a start-up founder or a small-business owner who is very interested in introducing your brand to the public, these...
How to get PR for your robotics start-up?
There are some rules to follow when you're doing public relations for your start-up. Here's a rundown of the basics and a few tips on how to get started. 1) Identify the right journalists and editors - Who do you want to reach? What kind of content do they cover? Find...
What is Public Relations & How to Find the Right PR Agency?
Public Relations (PR) at its core is about the ways your brand communicates with your audience – the strategies that you adopt to build mutually beneficial relationships between you and the public, it is media that is earned. When a newspaper or an industry trade...
Can brands make news during the pandemic?
The news headlines have been dominated by the pandemic. It seems to be the only thing that makes the news these days. How can brands make news during the pandemic? We asked Melinda Murphy, a multi-faceted, EMMY-award winning journalist for her views and she shared the...
How do you get featured on Asian Entrepreneur?
The Asian Entrepreneur is a leading site focusing on all matters relating to Asian entrepreneurship. It also covers business developments throughout the world. To me, one of the more prominent columns on the site is probably the Featured Interviews section that...
How do you submit an article to the media?
If you’re looking to be featured in the media and don’t really know how to go about it, one great way is to contribute articles to the media. This is great if your brand is serving business clients or your product/service is rather niche and your brand needs to create...
PR Case Study: World Gourmet Summit
The Brand World Gourmet Summit (WGS) is Asia’s premier haute cuisine festival that celebrates fine cuisines, excellent wines, and wonderful dining experiences. The annual event presents a unique opportunity to relish gourmet dishes sporting a multitude of culinary...
PR Case Study: Farmgrocer
The Brand Farmgrocer offers a wide variety of macadamia nuts and edible purity oils derived from the pressing of nuts and seeds which are proven to bring about therapeutic and health benefits to the consumer. Grow PR was appointed to drive publicity for its abalone...