LionsBot – Launching a brand internationally

THE MISSION

You can have a great product but it really doesn’t matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR.

SERVICES

Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.

IMPACT

In a week within the launch, the brand was featured internationally. We secured close to 60 stories across broadcast, print and online media. The coverage ranged from BBC, Nikkei to The Straits Times and Channel NewsAsia. The company started getting enquiries for their robots all over the world.

Smoking Cabin – Driving national conversations

THE MISSION

We were tasked with the mission to generate publicity for Singapore’s first smoking cabin. The challenge was dealing with potential controversies about the product as the general public may be concerned that it promotes smoking. The media in Singapore does have certain restrictions when it comes to publishing news as well.

SERVICES

Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We focused on the messaging of the product being the first-of-its-kind. We made sure to communicate the problem that the product aimed to solved — countering second-hand smoke with a filtration system within the cabin. We secured close to 20 local and international journalists for the launch.

IMPACT

After the launch, there was much online chatter about the Smoking Cabin as it was covered extensively in the news. We secured close to 30 features across broadcast, print and online media locally and internationally. The coverage led to inquiries from various organisations about the Smoking Cabin.

Shopavision – Giving life to a new industy

THE MISSION

OC Group, a marketing agency was going to launch Shopavision, a live streaming platform where brands could better reach out to consumers directly. They needed to generate awareness on the rise of livestreaming and their role in the industry. As a new entry into the market surrounded by massive ecommerce giants, they needed to stand out and get their story heard.

SERVICES

Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We conceptualised the idea of Singapore’s next top livestreaming competition as a way to onboard live streamers and get the public excited. We profiled the founder as a leader in the industry. We also worked with a research partner to make news on statistics of people’s perceptions towards livestream shopping. When the Singapore government released new e-commerce guidelines, we pitched the founder for interviews in response to the news.

IMPACT

We secured close to 40 features across media and influencer platforms over the course of the campaign.

GoalsMapper – Building expertise in the industry

THE MISSION

The company was introducing a solution to revolutionise the way financial advisers met with their clients through automated real-time charts on their clients’ financial situations. The platform needed to interest financial advisers by showing them that the tool could really help in impressing clients with a clear view of their financial situation.

SERVICES

Media Releases
Media Pitching

THE OUTCOME

While there were many different features about the product, we focused on digital transformation for the insurance industry as a core angle. We took on the project at the start of the pandemic and pitched an angle on the rise in subscription numbers as financial advisers needed new ways of presenting information to clients online. We also shared the company’s goodwill in offering complimentary subscription fees during the pandemic.

IMPACT

We secured more than 10 features across prominent media over the course of the campaign. When asked about the impact of the campaign, the company shared that they felt more confident of the work and it was a recognition of the hard work put in by the team.

Filmplace – Giving the brand a boost

THE MISSION

The business was looking for ways to better profile the brand. They had positive results from organic features and were hoping to do more through PR. They were new to PR, and wanted to explore what it could do for their brand

SERVICES

Media Releases
Media Pitching

THE OUTCOME

They were working towards getting more homeowners on the platform. We also felt that it would be good to profile the business story of filmplace e.g. how it came to live. We also pitched the transformation of the process to scout for film locations.

IMPACT

As a result of the PR efforts, the founder was approached by four investors. The platform also reported a 100% spike in website users and 300% spike in listings within a week of being featured. We secured features in media such as The Straits Times and Mothership.

filmplace-techinasia
Filmplace

Aimazing – Introducing retail technology

THE MISSION

Aimazing has been working on a retail analytics solution that will analyse transaction data to provide mall owners and retail businesses insights on their performance and shopping trends.

SERVICES

Media Releases
Media Pitching

THE OUTCOME

As the product is extremely technical in nature, we strive to break it down for the media and excite the media through the possibilities and various applications for the technology. We also work on profiling the CEO and making various announcements for the brand.

IMPACT

We secure prominent coverage across prominent media over the course of the campaign. The client also got approached by various mall operators in Asia as a result of the coverage.

Aimazing

Softbank Robotics Taps Singapore as Launchpad

THE MISSION

SoftBank Robotics Group Corp (SBRG), a worldwide leader in robotics solutions, wanted to hold an event to announce their global partnership with Keenon Robotics, the global leading AI company focusing on indoor intelligent service robots. The event boasted Food and Service giants such as TungLok Group and Grab.

SERVICES

Media Invite
Media Event
Media Releases

THE OUTCOME

We made sure to communicate the impact of SBRG entering a partnership with Keenon to launch its delivery robot, called the Keenbot, in Singapore and Japan. We highlighted how SBRG-powered robots will be able to revolutionize the laborious tasks in the Food and Service industries. We supported the team by disseminating the media invites and coordinating with the media.

IMPACT

We secured features across international and local media. We secured close to 50 stories across broadcast, print and online media. The coverage ranged from CNBC, Nikkei to The Straits Times and Channel NewsAsia.

Softbank Robotics

Allinfra – Generating awareness in finance and sustainability

THE MISSION

Allinfra is green financing solution aimed at supporting businesses in achieving sustainability goals through offering verifiable data via the blockchain. The company was looking to raise profile of their work and secure media opportunities to profile the business.

SERVICES

Media Releases
Media Pitching
Contribution Pieces

THE OUTCOME

We supported the team in translating technical content into material that appeals to media. We leveraged on current issues on sustainability and explored opportunities to secure features for the brand. This involved story pitching and contributing opinion pieces.

IMPACT

We secured features across media such as CNBC, South China Morning Post, Technode and e27 early on into the project.

Allinfra

Other Technology Clients include

EEZEE

We supported Eezee, a B2B marketplace in announcing a funding round, and secured contribution pieces for the team.

Features: TechinAsia, e27, DealStreetAsia, Entrepreneur Asia Pacific, CNA938, MoneyFM

DOXA

We generated publicity for Doxa’s procurement platform before the launch. We advised them to secure contracts before the launch so that we had concrete announcements to make.

Features: Fintech News, Fintech Insight, Asia Blockchain Review, Lianhe Zaobao and MoneyFM