Tech PR Case Studies
LionsBot - Launching a brand internationally
Secured close to 60 stories across broadcast, print and online media, company started getting enquiries all over the world
The Mission
You can have a great product but it really doesn't matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR as they had a negative experience previously.
Services
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.
Filmplace - Giving the brand a boost
100% spike in website users and 300% spike in listings within a week of being featured. Features in the top-tier such as The Straits Times and Mothership.
The Mission
The business was looking for ways to better profile the brand. They had positive results from organic features and were hoping to do more through PR. They were new to PR, and wanted to explore what it could do for their brand
Services
- • Media Releases
- • Media Pitching
The Outcome
They were working towards getting more homeowners on the platform. We also felt that it would be good to profile the business story of filmplace e.g. how it came to live. We also pitched the transformation of the process to scout for film locations.
Smoking Cabin - Driving national conversations
30 features across broadcast, print and online media locally and internationally. Coverage led to inquiries from various organisations about the Smoking Cabin.
The Mission
We were tasked with the mission to generate publicity for Singapore's first smoking cabin. The challenge was dealing with potential controversies about the product as the general public may be concerned that it promotes smoking. The media in Singapore has certain restrictions when it comes to publishing news as well.
Services
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
We focused on the messaging of the product being the firstof-its-kind. We made sure to communicate the problem that the product aimed to solved -- countering second-hand smoke with a filtration system within the cabin. We secured close to 20 local and international journalists for the launch.
