Education PR Case Studies
Lil But Mighty - Profiling the founder's business journey
30 features across mainstream, beauty and lifestyle media such as The Straits Times, CNA, Nuyou Magazine and Glitz by Beauty Insider.
The Mission
Lil But Mighty is an English enrichment centre with five outlets in Singapore. They have extensive digital presence and were looking for opportunities to brand the founding member as well as the business. The company was looking to build greater credibility.
Services
- • Media Releases
- • Media Pitching
- • Media Interviews
- • Byline pieces
- • Instagram Calendar
The Outcome
Grow PR was tasked to develop a fresh narrative about the founder’s story and pitch them to the mainstream and lifestyle media. We were responsible for providing content ideas for the founder’s Instagram calendar. On another occasion, due to the rising numbers of Omicron and the government’s position about Singaporean children being vaccinated, we pitched Lily as an expert that could contribute content and lend her perspective in this matter. We clinched multiple interview opportunities and a photoshoot with a fashion magazine for our founders.
Achievers Dream Innovates During The Pandemic
30 features across mainstream and lifestyle media such as CNA 938, Channel 8 News, Channel 5 News and The AsianParent.
The Mission
Achievers Dream is the first Chemistry tuition specialist in Singapore fullyequipped with an NEA Certified Chemistry laboratory (Awarded the NEA HS Permit) with a qualified lab technician. They were able to open their second outlet at New Tech Park Mall despite the pandemic. They were looking for opportunities to reach out to mainstream and parenting media. Additionally, they hope to improve their search rankings and bring in more business.
Services
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
We pitched a narrative about the founder’s story – Mr Jerald Lie’s inspiration, challenges, journey and future plans. On another occasion, we sent out a media invite to our parenting influencers for a fun Chemistry Event held at the AD Chemistry lab. Unfortunately, closer to the date, many of our parenting influencers backed out due to rising Covid-19 numbers and we had to postpone the event. We decided to find different angles to make news and we were able to secure a broadcast interview opportunity for AD’s founder that was aired across all the different news channels in Singapore.
