Aroma Truffle – Building
a Cult Brand

THE MISSION

The F&B industry is incredibly saturated. Trends come and go super quickly. The Aroma Truffle team wanted to build a luxury truffle brand and their first product was going to be truffle chips. They had invested into digital marketing and were seeing positive results but they were hoping to do more. We were tasked with introducing the brand’s truffle chips to the public.

SERVICES

Media Drops Media Invites Media Events Factsheets Media Releases Media Pitching

THE OUTCOME

We shared about the product via a press release, sent packages to media and influencers and got overwhelming response. Consumers started to notice the brand. When the brand launched their first concept store, they had a positive crowd turnout as consumers saw that media and influencers were raving about the product online.

IMPACT

We secured close to 40 features across media and influencer platforms over the course of the campaign. The brand saw a 54% spike in sales after the PR Campaign. Aroma Truffle is a long time client. We have gone on to support them in generating awareness for other products such as truffle mooncakes.

Mushroom Kingdom – A Viral PR Success

THE MISSION

Mushroom Kingdom was looking for ways to get more consumers to be aware of their brand. They are focused on mushroom-related products – selling fresh mushroom produce, mushroom chips among others. Their marketing challenge has always been to encourage consumers to see that healthy food can be tasty and fun.

SERVICES

Media Drops
Media Releases
Media Pitching

THE OUTCOME

As mothers’ day is around the corner, we conceptualised a mushroom bouquet, using fresh mushroom produce and listing it as a product on mushroom kingdom’s website for sale. We then launched it as a unique bouquet for mothers’ day to the media. We sent out a press release and sent mushroom bouquets over to mainstream and lifestyle media outlets.

IMPACT

We secured close to 40 features across media and influencer platforms over the course of the campaign. The brand saw a significant spike in website traffic during the launch of the mushroom bouquet.

World Gourmet Summit – Reimagining a brand

THE MISSION

World Gourmet Summit is an established brand with close to thirty years of history in the F&B scene. When the summit first started, it made waves in the industry by bringing together an exchange of culinary expertise. Over the years, there were many other food related awards and events. The challenge is in finding excitement and something fresh for the brand.

SERVICES

Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

The client was planning a charity event in light of the pandemic. We suggested introducing a dialogue session where F&B players can discuss changes in the industry, how they are coping and their plans moving forward. We secured radio giveaways as promotion for the World Gourmet Summit’s restaurant partners. We also pitched stories of Founder Mr Peter Knipp

IMPACT

We secured close to 60 features across mainstream, lifestyle media and influencer platforms over the course of the campaign. The client who had negative experiences with previous PR vendors shared positive feedback about our engagement. The client has reappointed us to work on World Gourmet Summit in the following year.

Big Fish Small Fish – Fishing for excitement

THE MISSION

The founders had built a popular restaurant chain when they started the business. Over time, as trends changed, the founders were finding ways to continually get local consumers excited about the brand. They wanted to profile the brand more in media. It was the company’s first time exploring PR.

SERVICES

Media Drops
Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We shared about importance of coming up with new flavors that were trending to keep the brand fresh and excite young audiences. They experimented with different flavours and came up with rendang fish and crisps. We secured positive coverage for this by sending media a drop of rendang spices. We also advised them on a social media strategy as they were trying to leverage on a trending post online. We invited influencers for a tasting event at the restaurant.

IMPACT

We secured more than 40 features across media and influencer platforms over the course of the campaign. “Grow Public Relations often put in more than expected and helped us in other aspects of our marketing activities,” said Tham Kok Yun, Co-founder, Big Fish Small Fish.

Spize – A first-of-its-kind Croburg

THE MISSION

Spize is a local brand with many years of history. They are known for delicious, hearty local fare such as prata. The founders wanted to move away from this and position themselves as being able to offer a repertoire of different cuisines. The founder who is a chef himself, experimented with different cuisines and came up with the concept of a CroBurg and patented it. He used the croissant, the most buttery bun as the burger bun along with Australian wagyu.

SERVICES

Media Drops
Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We shared with the client that visuals was incredibility important. We recommended a photography partner who supported in taking photos. We sent out a press release and invited influencers to a tasting event.

IMPACT

We secured more than 30 features across media and influencer platforms over the course of the campaign. We secured coverage specifically with vernacular media to reach out to the Malay muslim community. e.g. a month long radio giveaway on RIA 89.7 FM.

Blue Lotus – Publicity for the Festivities

THE MISSION

In light of the pandemic, Blue Lotus partnered with a cold chain supplier in Singapore to introduce Season’s Best, a fancy delivery option for Yusheng. Yusheng is a festive food that the Chinese consume in Singapore during Chinese New Year. The restaurant wanted to gain as much attention as possible amidst stiff competition from other restaurants during Chinese New Year.

SERVICES

Media Drops
Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We drafted a press release about the Yusheng and invited media and influencers to a tasting event where they could experience Blue Lotus’ Chinese New Year menu. Chef and Owner Ricky Ng also walked media through the experiential session that their unique Yusheng could offer.

IMPACT

We secured close to 30 features across media and influencer platforms over the course of the campaign. We also made it in time for a coveted spot on The Straits Times food section by Food Editor Tan Hsueh Yun.

Other F&B clients include..

Hong Kong mei xin

The brand was introducing Avengers mooncakes during the mid-autumn festival. We disseminated a press release and followed up with media.

Nibbles

Nibbles is a local snack brand focusing on healthy snacks. They introduced a unique Abalone macadamia nuts snack. We generated publicity for this and Sacha Inchi oil.

Filled With Wine

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