Food PR Case Studies
Aroma Truffle - Building a "Cult" Brand
40 features across media and influencer platforms over 6 months, 54% spike in sales.
The Mission
The F&B industry is incredibly saturated. Trends come and go super quickly. The Aroma Truffle team wanted to build a luxury truffle brand and their first product was going to be truffle chips. They had invested into digital marketing and were seeing positive results but they were hoping to do more. We were tasked with introducing the brand's truffle chips to the public.
Services
- • Media Drops
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
We shared about the product via a press release, sent packages to media and influencers and got overwhelming response. Consumers started to notice the brand. When the brand launched their first concept store, they had a positive crowd turnout as consumers saw that media and influencers were raving about the product online.
Mushroom Kingdom - A Viral PR Success
40 features across media and influencer platforms such as The Straits Times, significant spike in website traffic
The Mission
Mushroom Kingdom was looking for ways to get more consumers to be aware of their brand. They are focused on mushroom-related products - selling fresh mushroom produce, mushroom chips among others. Their marketing challenge has always been to encourage consumers to see that healthy food can be tasty and fun.
Services
- • Media Drops
- • Media Releases
- • Media Pitching
The Outcome
As mothers' day is around the corner, we conceptualised a mushroom bouquet, using fresh mushroom produce and listing it as a product on mushroom kingdom's website for sale. We then launched it as a unique bouquet for mothers' day to the media. We sent out a press release and sent mushroom bouquets over to mainstream and lifestyle media outlets.
World Gourmet Summit - Reimagining a brand
60 features across mainstream, lifestyle media and influencer platforms. Client re-appointed Grow PR in the following year.
The Mission
World Gourmet Summit is an established brand with close to thirty years of history in the F&B scene. When the summit first started, it made waves in the industry by bringing together an exchange of culinary expertise. Over the years, there were many other food related awards and events. The challenge is in finding excitement and something fresh for the brand
Services
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
The client was planning a charity event in light of the pandemic. We suggested introducing a dialogue session where F&B players can discuss changes in the industry, how they are coping and their plans moving forward. We secured radio giveaways as promotion for the World Gourmet Summit's restaurant partners. We also pitched stories of Founder Mr Peter Knipp.
