Allium Healthcare – Pioneering luxury eldercare

THE MISSION

The client needed to build awareness for Allium Care Suites, a premium residential care facility for seniors in Singapore. The team has many experts in various specialisations. However, these experts are focused on their daily duties serving residents and are often not able to respond as quickly to media queries.

SERVICES

Media Drops
Media Invites
Media Events
Factsheets
Media Releases
Media Pitching

THE OUTCOME

We tailored our approach to one that worked best for Allium Healthcare. We looked out for opportunities that did not require the brand’s spokespeople to respond immediately. We worked on identifying experts who were more open to sharing expertise with media and nurtured them by preparing them for interviews. As the brand’s target audience is high net worth individuals, we explored ways to reach them through luxury media publications.

IMPACT

We secured media publicity of Bernie Poh, CEO, Allium Healthcare in mainstream media such as Lianhe Zaobao and luxury media titles such as Robb Report, PORTFOLIO and CNA Luxury.

Hortherapeutics – Promoting evidence-based therapy

THE MISSION

Hortherapeutics is a social enterprise aimed at building therapeutic gardens for elderly. They needed to communicate the evidence based approach that the company uses to build therapeutic gardens.

SERVICES

Media Releases
Media Pitching

THE OUTCOME

We worked on profiling the founders and curating stories on mental health among elderly and the positive impact of gardening. We also worked on joint pitches between our health related clients to strengthen the story and improve our chances of getting the story picked up.

IMPACT

We secured media publicity in platforms like AsiaOne, Buro, CNA 938, MoneyFM, Lianhe Zaobao among others. The team started to see a spike in followers on their social media platforms and secured five-figure done deals.

Hortherapeutics

DexaFit Asia – Championing Health and Fitness

THE MISSION

DexaFit Asia utilises world-class technologies to analyse a person’s key health measurements and generate a comprehensive fitness report. The DexaFit Asia team was looking for a way to amplify their brand and reach new audiences

SERVICES

Media Releases
Media Pitching
Media Invitations
Media Events

THE OUTCOME

Grow PR worked on strategies to profile the DexaFit team, reach new audiences like parenting communities and explore thought leadership angles such as the “negative effects of Working from Home”.

IMPACT

We secured media publicity in close to 30 media platforms such as The Business Times, Channel NewsAsia, Mothership etc. We also offered a parenting package to parenting media and influencers such as Singapore Motherhood, Little Day Out and Parents World.

Dexafit