Allium Healthcare – Pioneering luxury eldercare
The client needed to build awareness for Allium Care Suites, a premium residential care facility for seniors in Singapore. The team has many experts in various specialisations. However, these experts are focused on their daily duties serving residents and are often not able to respond as quickly to media queries.
We tailored our approach to one that worked best for Allium Healthcare. We looked out for opportunities that did not require the brand’s spokespeople to respond immediately. We worked on identifying experts who were more open to sharing expertise with media and nurtured them by preparing them for interviews. As the brand’s target audience is high net worth individuals, we explored ways to reach them through luxury media publications.
We secured media publicity of Bernie Poh, CEO, Allium Healthcare in mainstream media such as Lianhe Zaobao and luxury media titles such as Robb Report, PORTFOLIO and CNA Luxury.