Health PR Case Studies
Allium Healthcare - Pioneering luxury eldercare
Secured media publicity for the CEO in mainstream media such as Lianhe Zaobao and luxury media titles such as Robb Report, PORTFOLIO and CNA Luxury.
The Mission
The client needed to build awareness for Allium Care Suites, a premium residential care facility for seniors in Singapore. The team has many experts in various specialisations. However, these experts are focused on their daily duties serving residents and are often not able to respond as quickly to media queries.
Services
- • Media Drops
- • Media Invites
- • Media Events
- • Factsheets
- • Media Releases
- • Media Pitching
The Outcome
We tailored our approach to one that worked best for Allium Healthcare. We looked out for opportunities that did not require the brand's spokespeople to respond immediately. We worked on identifying experts who were more open to sharing expertise with media and nurtured them by preparing them for interviews. As the brand's target audience is high net worth individuals, we explored ways to reach them through luxury media publications.
Hortherapeutics - Promoting evidence-based therapy
Hortherapeutics is a social enterprise aimed at building therapeutic gardens for elderly. They needed to communicate the evidence based approach that the company uses to build therapeutic gardens.
The Mission
The client needed to build awareness for Allium Care Suites, a premium residential care facility for seniors in Singapore. The team has many experts in various specialisations. However, these experts are focused on their daily duties serving residents and are often not able to respond as quickly to media queries.
Services
- • Media Releases
- • Media Pitching
The Outcome
We worked on profiling the founders and curating stories on mental health among elderly and the positive impact of gardening. We also worked on joint pitches between our health related clients to strengthen the story and improve our chances of getting the story picked up.
DexaFit Asia - Championing Health & Fitness
30 media publicity media platforms such as The Business Times, Channel News Asia, and Mothership. Offered a parenting package to parenting media and influencers such as Singapore Motherhood, Little Day Out and Parents World.
The Mission
DexaFit Asia utilises world-class technologies to analyse a person's key health measurements and generate a comprehensive fitness report. The DexaFit Asia team was looking for a way to amplify their brand and reach new audiences
Services
- • Media Releases
- • Media Pitching
- • Media
- • Invitations
- • Media Events
The Outcome
Grow PR worked on strategies to profile the DexaFit team, reach new audiences like parenting communities and explore thought leadership angles such as the "negative effects of Working from Home"
