Doddl – Conceptualised the “Baby Weaning Starter Kit” for Baby Led Weaning Day
The Mission
Doddl was looking for ways to generate publicity for their products.
The Grow PR team conceptualised the idea of a 'Baby Weaning Starter Kit' in light of Baby Led Weaning Day. We generated buzz for the launch of the 'Baby Weaning Starter Kit' and 'Junior Mealtime Essentials', coinciding with the National Baby-Led Weaning Day.
SERVICES
- Media alerts
- KOL Engagement
- Media & KOL Seeding
The Outcome
Our dedicated team took on the task of executing a strategic media drop by engaging with prominent media outlets and influential KOLs.
From this we were able to secure over 20 pieces of coverage across various media. The Doddl team reported that the campaign successfully created an influx of viewers on their social media and websites.
