ON Shoes – Garnered 54 pieces of coverage and 81.5% success rate for media drops
The Mission
ON shoes was launching its first pop-up store at Orchard Wheelock and they were looking to generate buzz for the brand.
They wanted to appeal to people who were looking for a sporting shoe that was aesthetically pleasing and could enable them to go from the gym to the office. We executed the strategy of announcing the launch and inviting media and KOL to come by the store, experience the brand and be gifted with the shoes.
SERVICES
- Media alerts
- KOL Engagement
- Media & KOL Seeding
The Outcome
Through our efforts, Grow PR secured a total of 54 pieces of coverage across 28 media titles and influencer platforms -
varying from top lifestyle and retail-centric publications such as AsiaOne, Yahoo Singapore, Robb Report, Coconuts Singapore, ZULA and more. A total of 27 pairs of shoes out of 30 airs available were gifted to members of the media and KOLs, with 18 going to members of the media and 9 to KOLs. 22 out of the 27 recipients have published coverage for On as of 24 April 2023 garnering a 81.5% success rate for the non-paid media drop.
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