by Joseph | May 17, 2024 | Public Relations
Are larger PR agencies better than boutique PR agencies in Singapore? It sounds great on paper to hire the most reputable and top-rated agencies in Singapore but sometimes, bigger is not always better. While larger PR firms have their own set of pros and cons,...
by Joseph | May 15, 2024 | Public Relations
PR crisis – every company’s worst nightmare. PR crises have been increasing partly due to constant exposure to social media channels, the 24/7 cycle of news stories and increase of customer’s feedback on every single feed. You can’t escape it because as a company or a...
by Joseph | May 8, 2024 | Public Relations
The range of companies in B2B (business-to-business) space in Singapore have skyrocketed, yet when looking at the PR agencies, many B2B companies hire generalist firms who have worked with B2C (business-to-consumer) frameworks. The key thing is you need to be looking...
by Joseph | May 6, 2024 | Public Relations
Companies large and small alike often go head-to-head in their attempts to secure media attention. As an up-and-coming startup or even an established SME, it can be difficult to stand out and get your brand the recognition it deserves among the headlines dominated by...
