by Joseph | Jun 11, 2026 | Playbooks
Most corporate events in Singapore are well-organised. You have catering sorted, venue booked and decks polished. But after putting it on all this effort, journalists don’t show up or even if they do, write three lines, and move on. But how do you actually get the...
by Joseph | May 11, 2026 | Playbooks
You’ve spent months building a product. The team is excited and the deck looks great. Now you’re planning the launch event and here’s where most brands in Singapore get it wrong: they plan a party and not what works for the media. A product launch event isn’t just...
by Joseph | May 11, 2026 | Public Relations
The number one mistake most people make is thinking they need a press conference for every product launch. Not every announcement warrants a launch event. Sometimes the most effective way to get media coverage in Singapore is a 45-minute coffee meeting with the right...
by Joseph | May 11, 2026 | Public Relations
Singapore is one of the busiest events markets in Asia. Between MBS, Sentosa, and every rooftop bar in the CBD, there’s no shortage of corporate events happening on any given week. But here’s the thing: Most of them are forgettable. We’ve attended enough of them...
by Joseph | May 11, 2026 | Public Relations
We will be honest here: most corporate events in Singapore don’t get press coverage. They get a few LinkedIn posts from attendees, maybe an Instagram story from the catering, and that’s about it. We’ve debriefed enough post-event calls to know what that silence...
