Table of Contents
Are larger PR agencies better than boutique PR agencies in Singapore?
It sounds great on paper to hire the most reputable and top-rated agencies in Singapore but sometimes, bigger is not always better.
While larger PR firms have their own set of pros and cons, boutique PR agencies in Singapore have long gone above and beyond to ensure a high return on investment (ROI), exceed deliverables, and offer greater expertise from senior consultants rather than delegating the bulk of the work to their junior staff.
If you’re a B2C/B2B brand, you must know that smaller firms tend to specialise in different sectors such as “lifestyle and consumer”, “tech” and “F&B businesses”, and they’re able to tell you as it is without masking the truth. This sector-specific expertise means you’re getting relevant PR strategies without all the added fees and frills that are usually associated with large PR firms.
The candidness of a boutique PR agency in Singapore ensures there’s just more room for communication and honest feedback. This straightforwardness can be a refreshing approach as you can see right through that they are more authentic with their brand image, which is crucial in today’s cluttered market.
Now, here are 7 reasons why you should hire a boutique PR agency in Singapore.
1) That Matter vs One-size-fits-all Approach
It is no brainer that larger PR agencies have very standardised processes on how they should treat diverse portfolio of clients. This means there is a lack of customisation and personalisation where boutique PR agencies excel at providing.
As a boutique PR firm, we pride ourselves on delivering customised PR services while carefully studying the nature of the business, how they operate and who their clients are. For B2B and B2C brands, this means more relevant, targeted campaigns that resonate with their specific audience.
2) Access to Senior Talent
Perhaps one of the most crucial point that solidifies why you should hire a boutique PR agency: the direct access to senior talent.
In larger PR agencies, it is almost common to see senior executives heavily involved in the pitching process, but all the day-to-day operations including consultations are left to the juniors to handle. This could easily mean a disconnect between the vision and its execution.
Organisational structures are less strict: it is what you see, and what you get, which means direct access to senior professionals who are experienced and wholly committed to ensure your PR campaign is a success from start to finish.
This access to senior talent could result in higher quality of work, strategic insights and better outcome for your brand.
3) Exceeding Deliverables
A great aspect of having a boutique PR agency in Singapore is that you’re guaranteed that your PR team will go all out to exceed your expectations and get you the coverage you need in several tier-one and tier-two publications.
The smaller client roster means more time and resources dedicated to each project, ensuring your deliverables are not just met but constantly exceeded. This a true commitment to excellence which is often reflected in the quality of their work, the creativity of the campaigns and the way it has been executed.
4) Flexibility On All Fronts
We all know how crucial it is to respond to media queries and be on the ball with news events. With a boutique PR firm, they’re particularly good in capturing the right angle at the right time and are able to quickly pivot, while responding to emerging trends in real-time.
This is a big bonus as you are no longer dealing with complicated hierarchies and lack of flexibility.
For brands who need to in dynamic environments, this ability to swiftly respond to market changes and consumer behavior is what sets boutique PR firms apart.
5) Better Media Relationships
The quality of media relationships matters greatly because if you’re a tech brand, having direct access to influential tech journalists and editors can significantly boost your visibility and credibility.
Boutique PR firms, with their specialised focus, often have deep-rooted connections within specific industries. This means your press releases, product launches, and thought leadership pieces are more likely to be picked up by reputable publications that your target audience trusts.
Most boutique PR agencies focus on having a targeted approach and this means your brand will consistently be featured in the right media outlets, which not only enhances your industry standing but also drives more meaningful engagement with potential customers and partners.
6) No Cookie-Cutter Creativity
Creativity is the lifeblood of boutique PR agencies, and they take this very seriously. With a lean and dedicated team, they prioritise hiring the right talent and expertise with years of experience in specific industries.
This targeted recruitment strategy ensures that each team member brings a wealth of knowledge and innovative ideas tailored to your business unique needs. Unlike larger firms that might rely on generic approaches been used in their markets, boutique agencies thrive on developing out-of-the-box campaigns that stand out in the market.
This commitment to unique, customised creativity ensures that your PR efforts are not only effective but also memorable, helping your brand to make a lasting impression on your target audience.
7) Better Client-Agency Relationship
The relationship is the most important in any agency setting and requires specialised attention. Teams from boutique PR agencies are often more regular and focus on open communication to ensures that clients’ needs are consistently met and that the agency can proactively address any concerns or adjustments needed along the way.
This level of collaboration is often harder to achieve with larger firms managing numerous clients simultaneously.
To Sum It Up
It’s crystal clear: opting for a boutique PR agency in Singapore may have the potential to translate to better results and impact.
With personalised strategies, more attention and access to senior counsel, boutique PR firms are a good option for brands or businesses and even SMEs looking to make an impact in the market in Singapore. From building strong media relationships to carefully curating campaigns, boutique PR agencies can go above and beyond to ensure your message reaches majority of your audiences.
Let’s put it this way: why settle for ordinary when you can have extraordinary results? If you’re not convinced, drop us a WhatsApp text (bottom right) with your questions and let’s chat!
