Food PR Case Studies
Canadian 2-for-1 Pizza
A Surge In Brand Visibility And Value Perception.
The Mission
You can have a great product but it really doesn’t matter if no one knows about it. The team at LionsBot developed revolutionary professional cleaning robots that could sing and dance. They were looking for a PR partner to tell this story. The founders were pretty skeptical about PR as they had a negative experience previously.
Services
- • Media Drops
- • Media Interviews
- • Media Releases
- • Media Pitching
- • Radio Giveaways
The Outcome
They were working towards a launch of their robots and were hoping for media coverage. We realised that their material was too technical in nature. We made sure to communicate the impact of LionsBot’s technology on people’s lives and how it would transform the industry.
Other F&B clients include..
Hong Kong Mei Xin
The brand was introducing Avengers mooncakes during the midautumn festival. We disseminated a press release and followed up with media
Nibbles
Nibbles is a local snack brand focusing on healthy snacks. They introduced a unique Abalone macadamia nuts snack. We generated publicity for this and Sacha Inchi oil.
