by Joseph | Jun 11, 2026 | Playbooks
Most corporate events in Singapore are well-organised. You have catering sorted, venue booked and decks polished. But after putting it on all this effort, journalists don’t show up or even if they do, write three lines, and move on. But how do you actually get the...
by Joseph | May 11, 2026 | Playbooks
You’ve spent months building a product. The team is excited and the deck looks great. Now you’re planning the launch event and here’s where most brands in Singapore get it wrong: they plan a party and not what works for the media. A product launch event isn’t just...
by Joseph | May 11, 2026 | Playbooks
The Press Conference Checklist Singapore Brands Need — From Six Weeks Out to the Day After A press conference is one of the most high-stakes formats in PR. Get it right, and you control the narrative with a room full of journalists writing your story. Get it wrong,...
