• Media Pitch
  • Press Release
  • Founder Profiling

Aquariux

Building Market Authority and Driving Web3 Fintech Positioning for Aquariux
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Aquariux mission coverage
The Mission

Aquariux partnered with Grow Public Relations to launch the brand, profile its new CEO, and earn visibility across regional business and technology media.

Aquariux launched its website with clear messaging for its B2B technology offering, earned media mentions across business and technology publications in Southeast Asia, and established CEO Kelvin Chia as a named voice in digital asset transformation through profile features and a dedicated interview.

Client

Aquariux, a Singapore fintech firm in capital markets software, digital asset trading, digital payments and regulatory technology

Sector

Web3, digital assets and capital markets fintech

Services

B2B fintech PR, executive profiling and CEO appointment, website content consulting, media relations

Headline Result

Coverage across Entrepreneur, Tech in Asia and a C-suite interview in Tech Collective SEA around the appointment of CEO Kelvin Chia
The Challenge

Adoption of digital assets and Web3 finance gained momentum across Asia, but institutions still wanted regulatory compliance, solid architecture and proven leadership before trusting a new platform. Aquariux entered that market with three things to prove at once.

It had to establish CEO Kelvin Chia as a credible leader across capital markets and digital assets. It had to make a complex B2B proposition clear, showing how its software joins traditional financial technology with Web3 infrastructure across payments, remittances and compliance. And it had to build a media and digital presence from nothing.

Aquariux partnered with Grow Public Relations to launch the brand, profile its new CEO, and earn visibility across regional business and technology media.

What we did

Grow Public Relations combined executive profiling with a ground-up launch.

CEO appointment and corporate storytelling. We drafted and distributed the press release announcing Kelvin Chia as CEO, setting out his capital markets background and his plan for Web3 under clear regulatory frameworks. The appointment earned coverage in Entrepreneur.

Funding and growth milestones. We publicised Aquariux’s early-stage, privately backed capital raise to grow its local and international development teams, with coverage in Tech in Asia and The Growthist.

Executive profiling across business media. We placed career and leadership features in CFOTech Asia and ITBrief Asia, and secured a dedicated C-suite interview in Tech Collective SEA on the tools and mindset behind Aquariux.

Website content consulting. We advised on the website content so it explained the capital markets, digital payments and RegTech offering in plain terms.

The Results
  • Launched the company’s website with clear messaging for its B2B technology offering.
  • Earned media mentions across business and technology publications in Southeast Asia.
  • Established CEO Kelvin Chia as a named voice in digital asset transformation through profile features and a dedicated interview.
Media coverage secured across business and technology titles
Aquariux earned coverage across Entrepreneur, Tech in Asia and a dedicated C-suite interview in Tech Collective SEA around the appointment of CEO Kelvin Chia, establishing the brand’s public presence from launch.

Frequently Asked Questions

How does PR work for Web3 and capital markets fintech firms in Singapore?
PR for Web3 and capital markets fintech firms in Singapore has to earn institutional trust before it chases attention. Aquariux worked with Grow Public Relations to show regulatory readiness, solid technology and credible leadership, the three things cautious financial buyers look for. The campaign led with the appointment of CEO Kelvin Chia and explained how Aquariux bridges traditional financial technology and Web3 across payments, remittances and compliance. Coverage in Entrepreneur, Tech in Asia and Tech Collective SEA gave the brand third-party validation in outlets that regional financial decision-makers read. The aim is credibility first, visibility second.
What media coverage did Aquariux secure around its CEO appointment and launch?
Aquariux secured media mentions across business and technology publications in Southeast Asia from its launch campaign with Grow Public Relations. The CEO appointment of Kelvin Chia earned coverage in Entrepreneur, while the company’s early-stage funding reached readers through Tech in Asia and The Growthist. Executive profiling ran in CFOTech Asia and ITBrief Asia, and Tech Collective SEA published a dedicated C-suite interview on the tools and leadership mindset behind the company. Alongside the media work, Grow Public Relations advised on the website content, so the brand launched with a clear public presence and a credible leadership story.
How does PR launch a fintech company’s public presence from the ground up?
PR launches a fintech company’s public presence from the ground up by giving it a story, a spokesperson and a place to land coverage, all at once. For Aquariux, Grow Public Relations started with the appointment of CEO Kelvin Chia as the anchor announcement, then built outward to funding and executive profile stories in Entrepreneur, Tech in Asia and CFOTech Asia. We also advised on the website so visitors found a clear explanation of the capital markets, payments and RegTech offering. A new brand needs the media coverage and the owned channel to reinforce each other from day one.
How do you explain a Web3 and capital markets product to mainstream business media?
You explain a Web3 and capital markets product to mainstream business media by translating the technology into outcomes an editor’s readers already understand. Grow Public Relations framed Aquariux as a bridge between traditional financial technology and Web3, covering payments, remittances and regulatory compliance rather than jargon. We tied the story to a credible leader, CEO Kelvin Chia, and to the regulatory frameworks that reassure institutional audiences. That approach earned coverage in business and technology titles including Entrepreneur, Tech in Asia and Tech Collective SEA. Clear positioning lets a complex B2B proposition travel beyond specialist crypto outlets into wider business media.
Which PR agency in Singapore works with Web3, digital asset and capital markets companies?
Grow Public Relations works with Web3, digital asset and capital markets companies in Singapore. For Aquariux, a fintech firm spanning capital markets software, digital asset trading, digital payments and regulatory technology, we launched the brand, announced CEO Kelvin Chia’s appointment and consulted on the website content. The campaign earned coverage in Entrepreneur, Tech in Asia, The Growthist, CFOTech Asia, ITBrief Asia and a dedicated interview in Tech Collective SEA. Our fintech practice pairs executive profiling with clear B2B positioning, so a new digital assets brand reaches regional financial decision-makers with both a face and a proposition they trust.
Why does a founder interview matter as much as a product launch for a fintech brand?
A founder interview matters as much as a product launch because institutional buyers back people before platforms. Grow Public Relations secured a dedicated C-suite interview for Aquariux’s CEO Kelvin Chia in Tech Collective SEA, letting him explain his capital markets background, his view on Web3 under regulation, and the thinking behind the company. That kind of profile humanises a technical brand and gives cautious financial audiences a leader to trust. Paired with the appointment coverage in Entrepreneur, the interview turned Kelvin Chia into a named voice in digital asset transformation rather than an anonymous executive.

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