• Thought Leadership
  • Leadership Profiling

Switch Automation

Established PropTech Thought Leadership & ESG Decarbonisation Authority Across TechNode Global, e27, and Money FM 89.3
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The Mission

Switch Automation came to Grow Public Relations to position its smart building platform as a lever for real estate decarbonisation, establish PropTech thought leadership, and promote diversity in a male-dominated industry.

The campaign earned feature coverage in The Business Times, TechNode Global and e27, plus a broadcast interview on Money FM 89.3, raising Switch Automation's profile among enterprise landlords, asset managers and PropTech investors across APAC and internationally.

Client

Switch Automation, a global smart building software (PropTech) company

Sector

PropTech and smart building software (B2B SaaS)

Services

Thought leadership, leadership profiling

Headline Result

Feature coverage in The Business Times, TechNode Global and e27, plus a broadcast interview on Money FM 89.3
The Challenge

Commercial real estate accounts for a large share of global carbon emissions, which puts property owners, asset managers and REITs under pressure to meet ESG targets. Switch Automation had to stand out in a crowded enterprise software market.

The campaign addressed three positioning problems. Distinguish its smart building platform from traditional facility management tools by framing digitisation as a core lever for decarbonisation. Articulate the PropTech megatrends reshaping property operations, from IoT to real-time energy analytics and automated building controls. Promote female leadership and diversity in a male-dominated real estate and construction technology sector.

What we did

Framing built environment megatrends. An authoritative feature setting out three PropTech megatrends reshaping commercial real estate was published in TechNode Global, establishing the company's vision for smart, energy-efficient property.

ESG and decarbonisation thought leadership. An opinion piece on how digitising buildings helps owners decarbonise and meet net-zero goals ran in The Business Times, showing real estate owners how digitisation underpins ESG compliance.

Diversity and C-suite advocacy. An opinion piece on the need for stronger female representation in real estate appeared in e27, amplified by a broadcast interview on Money FM 89.3's Evening Show covering both sector resilience and diversity.

The Results
  • Multi-channel coverage across premier technology publications and business radio: The Business Times, TechNode Global, e27 and Money FM 89.3.
  • Positioned the smart building platform as a mission-critical tool for real estate decarbonisation and net-zero asset management.
  • Raised the company's profile among enterprise landlords, asset managers and PropTech investors across APAC and internationally.
Multi-channel PropTech thought leadership coverage
Switch Automation earned feature coverage across The Business Times, TechNode Global and e27, plus a broadcast interview on Money FM 89.3's Evening Show, spanning smart building megatrends, ESG decarbonisation and diversity in real estate.

Frequently Asked Questions

How does PR work for smart building technology companies in Singapore?
PR for a smart building technology company in Singapore works by framing the product as the answer to a problem the market cares about. Switch Automation sells an enterprise platform that connects building systems, IoT data and controls, which is easy to confuse with ordinary facility management software. Grow Public Relations positioned building digitisation as a lever for decarbonisation instead, and placed the company's executives as commentators on PropTech megatrends, ESG and industry diversity. That reframing earned coverage across regional technology and business media.
What results can a B2B PropTech company expect from a thought leadership campaign?
A thought leadership campaign can place a B2B PropTech company in the publications its enterprise buyers trust. Switch Automation earned feature coverage in The Business Times, TechNode Global and e27, plus a broadcast interview on Money FM 89.3, across the themes of smart building megatrends, ESG decarbonisation and diversity in real estate. The value is not reach alone. Coverage of this kind raised the company's profile with enterprise landlords, asset managers and PropTech investors across APAC, the audiences that influence enterprise software decisions.
How does a software company turn building decarbonisation into a media story?
A software company turns decarbonisation into a story by showing how its technology solves a problem buyers are under pressure to fix. Commercial real estate accounts for a large share of global carbon emissions, so Switch Automation explained how digitising buildings helps owners meet ESG targets and net-zero goals. Its opinion piece on the rise of ESG in real estate ran in The Business Times. Tying the platform to a regulatory and commercial pressure, rather than listing features, gave editors a reason to publish.
How does taking a stand on industry diversity win media coverage for a B2B brand?
Taking a clear stand on diversity wins coverage when the brand has standing to speak and says something specific. Switch Automation argued for stronger female representation in the male-dominated real estate and construction technology sectors. The position appeared as an opinion piece in e27 and was amplified through a broadcast interview on Money FM 89.3's Evening Show, which covered both sector resilience and diversity. A defined view on a real industry gap gives a B2B brand a voice beyond its product and reaches audiences a product pitch would miss.
Which PR agency in Singapore works with smart building and enterprise PropTech companies?
Grow Public Relations works with smart building and enterprise PropTech companies in Singapore. For Switch Automation, a global smart building software provider, the agency ran a thought leadership and leadership profiling campaign that earned coverage in The Business Times, TechNode Global, e27 and Money FM 89.3. The work positioned the platform as mission-critical for real estate decarbonisation and lifted the company's profile among enterprise landlords, asset managers and PropTech investors across APAC and beyond.
How does a PropTech company get featured in a story about industry megatrends?
A PropTech company gets into a megatrends story by naming the shifts before the rest of the market does and explaining what they mean for buyers. Switch Automation set out three PropTech megatrends reshaping commercial real estate, from IoT and real-time energy analytics to automated building controls, in a feature for TechNode Global. Framing the company as the one mapping where the sector is heading, rather than just selling into it, established its executives as a forward-looking voice on the built environment.

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