Regional Expansion PR
Executive Thought Leadership
B2B Tech Media Relations
APAC Press Release Dissemination
Industry Op-Ed Placement

Kinaxis

Position Kinaxis as a global supply chain orchestration leader expanding its Asia-Pacific footprint, launching its Singapore office, and driving enterprise thought leadership on supply chain resilience

The Mission

Kinaxis came to Grow Public Relations to announce its Asia-Pacific office expansion in Singapore and build executive thought leadership on supply chain resilience, positioning itself as a global supply chain orchestration leader.

The campaign placed Kinaxis in The Business Times, with the op-ed syndicated to Supply Chain Asia, plus an exclusive executive interview in Supply Chain Digital Magazine and regional pickup of its Singapore office launch.

Client

Kinaxis, a global SaaS company in supply chain management and concurrent planning

Sector

Enterprise software and supply chain technology

Services

Regional expansion PR, executive thought leadership, B2B tech media relations, APAC press release dissemination, industry op-ed placement

Headline Result

An op-ed in The Business Times syndicated to Supply Chain Asia, an exclusive executive interview in Supply Chain Digital Magazine, and regional pickup of its Singapore office launch

Kinaxis is a global SaaS company specialising in supply chain management and concurrent planning. When it opened Asia-Pacific office space in Singapore, it worked with Grow Public Relations, a Singapore PR agency, to announce the expansion and build executive thought leadership on supply chain resilience. The B2B tech PR campaign placed Kinaxis in The Business Times, Supply Chain Asia and Supply Chain Digital Magazine.

The Challenge

Global trade disruption, geopolitical shifts and post-pandemic logistics bottlenecks left enterprise supply chains across Asia-Pacific exposed.

Kinaxis was already recognised globally in supply chain orchestration. The APAC market was diverse and fragmented, though, and its buyers were cautious. Chief Supply Chain Officers, Chief Operations Officers and CFOs were dealing with constant logistics volatility and were wary of adopting complex new planning platforms.

Kinaxis needed PR to announce its physical expansion and long-term commitment to Singapore and the wider region. It also needed a clear public view on post-pandemic supply chain agility, and regional executives that enterprise leaders would see as credible guides through a supply chain reset.

What we did

Office launch announcement. Grow Public Relations ran the regional announcement of Kinaxis's new Asia-Pacific office space in Singapore, opened to serve growing demand for end-to-end supply chain planning. The press release went out through Media Outreach Newswire and was picked up by international outlets including Vietnam Plus.

An op-ed in Singapore's financial daily. We framed Kinaxis's leadership insights around the macroeconomic pressures on regional trade and placed an op-ed titled "The Great Supply Chain 'Reset': The 5 Trends Affecting Supply Chains in Asia". It ran in The Business Times and was syndicated to the industry platform Supply Chain Asia.

An executive interview in global trade media. We secured an exclusive interview feature, "5 Minutes with Richard Lord", in Supply Chain Digital Magazine. Richard Lord, Vice President of Senior Professional Services at Kinaxis, shared practical strategies on concurrency, predictive planning and risk mitigation for global supply chains.

The Results

Op-ed placed in The Business Times, Singapore's leading business daily
The same op-ed syndicated to Supply Chain Asia, a regional logistics platform
Exclusive executive interview with Richard Lord in Supply Chain Digital Magazine
Singapore office launch distributed through Media Outreach Newswire and picked up by Vietnam Plus
Kinaxis executives positioned as expert voices on supply chain resets, reinforcing trust with enterprise buyers and supporting sales momentum in Asia-Pacific

Op-Ed in The Business Times, Syndicated to Supply Chain Asia

Plus an exclusive executive interview in Supply Chain Digital Magazine and regional pickup of its Singapore office launch through Media Outreach Newswire and Vietnam Plus

Frequently Asked Questions

How does PR work for enterprise supply chain software companies in Asia-Pacific?

PR for enterprise supply chain software in Asia-Pacific works by giving senior buyers a clear point of view on the problems they face now, published in the business and trade media they read. Grow Public Relations did this for Kinaxis, a global SaaS company in supply chain management and concurrent planning. The campaign combined a Singapore office launch announcement, an op-ed on five trends reshaping Asian supply chains in The Business Times, syndication of that op-ed to Supply Chain Asia, and an executive interview in Supply Chain Digital Magazine.

What coverage did Kinaxis secure for its Singapore office launch and executive thought leadership?

Kinaxis secured an op-ed in The Business Times, syndication of that op-ed to Supply Chain Asia, and an exclusive interview feature, "5 Minutes with Richard Lord", in Supply Chain Digital Magazine. Its Asia-Pacific office launch in Singapore was distributed through Media Outreach Newswire and picked up by Vietnam Plus. Grow Public Relations ran the campaign across Singapore's leading business daily, a regional logistics platform and a global trade publication, so enterprise decision-makers saw Kinaxis at national, regional and global level.

How do you announce a new regional office in Singapore to the media?

Frame the office as a response to market demand, then distribute the announcement where regional business and enterprise readers will see it. When Kinaxis opened Asia-Pacific office space in Singapore, Grow Public Relations positioned the move around growing regional demand for end-to-end supply chain planning. The press release went out through Media Outreach Newswire and was picked up by international outlets including Vietnam Plus. Grow Public Relations followed the launch with an op-ed in The Business Times and an executive interview, turning one announcement into a longer media presence for Kinaxis.

What makes a trend-based op-ed work for a B2B technology company?

A trend-based op-ed works because editors want analysis of what is changing in an industry, and a numbered set of trends gives readers something concrete to act on. Grow Public Relations placed "The Great Supply Chain 'Reset': The 5 Trends Affecting Supply Chains in Asia" for Kinaxis, framed around the macroeconomic challenges facing regional trade after the pandemic. The piece ran in The Business Times, Singapore's flagship financial daily, and was syndicated to Supply Chain Asia, putting Kinaxis's view in front of enterprise supply chain leaders.

How do you reach chief supply chain officers and COOs through the media?

Reach them through the business dailies and trade titles they already read, with content about the operational risks they are dealing with. Kinaxis wanted the attention of Chief Supply Chain Officers, Chief Operations Officers and CFOs in Asia-Pacific facing logistics volatility. Grow Public Relations placed a Kinaxis op-ed in The Business Times for a senior business readership, syndicated it to Supply Chain Asia for regional logistics professionals, and secured an interview in Supply Chain Digital Magazine where Richard Lord covered concurrency, predictive planning and risk mitigation.

Coverage Link (as listed separately in source document)

The Business Times: https://www.businesstimes.com.sg/opinion/the-great-supply-chain-reset-the-5-trends-affecting-supply-chains-in-asia-0

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