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Hai Robotics

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Hai Robotics mission coverage
The Mission

Hai Robotics came to Grow Public Relations to build a permanent presence in Singapore and show enterprise buyers how its ACR technology answers labour shortages, space constraints and supply chain bottlenecks.

Hai Robotics earned tier-1 coverage across mainstream, business and industrial trade titles in Singapore, Malaysia and Thailand, anchored by features in The Straits Times, Nikkei Asia and Supply Chain Asia, and launched its 7,700 sq ft demo centre as a working sales asset supporting client tours, hiring and regional partnerships.

Client

Hai Robotics, a pioneer in Autonomous Case-handling Robotic (ACR) systems and its HaiPick range

Sector

Industrial automation, warehouse robotics and supply chain technology

Services

B2B technology PR, regional headquarters launch, executive profiling, media relations

Headline Result

Tier-1 coverage in The Straits Times, Nikkei Asia and Supply Chain Asia around a new 7,700 sq ft Singapore headquarters and demo centre
The Challenge

Demand for automated storage and retrieval systems climbed across Asia-Pacific as supply chain disruptions and labour shortages turned warehouse efficiency into a commercial priority. The industrial robotics market grew crowded at the same time, and buyers had plenty of competing systems to choose from.

Two problems stood in the way. Supply chain directors and logistics managers were reluctant to commit to complex robotics without seeing live proof of picking speed and storage density. With so many industrial tech players making similar claims, Hai Robotics needed to stand apart on authority rather than marketing.

Hai Robotics came to Grow Public Relations to build a permanent presence in Singapore and show enterprise buyers how its ACR technology answers labour shortages, space constraints and supply chain bottlenecks.

What we did

Grow Public Relations built the campaign around a physical milestone and the people behind it.

Regional HQ and live demo centre launch. We publicised the opening of Hai Robotics’ expanded 7,700 sq ft Southeast Asia headquarters and demo facility in Singapore, more than double its previous space. The outreach framed the centre as a place where regional clients come to watch HaiPick ACR systems run live.

Tier-1 business and trade media. We secured an exclusive expansion feature in The Straits Times on the new headquarters and local hiring plans, and a regional analysis in Nikkei Asia on how Singapore’s industrial robot startups are chasing global markets.

Executive profiling and partnership stories. We profiled Nathan Zeng, Southeast Asia Director at Hai Robotics, in a Supply Chain Asia feature on warehouse logistics, and placed the company’s partnership with ACETEC Technology across Value Chain Asia, Frontier Enterprise and Industrial Automation Asia.

The Results
  • Earned coverage across mainstream, business and industrial trade titles in Singapore, Malaysia and Thailand.
  • Anchored credibility with features in The Straits Times, Nikkei Asia and Supply Chain Asia.
  • Launched the 7,700 sq ft demo centre as a working sales asset, supporting client tours, hiring and regional partnerships.

7,700

sq ft Singapore HQ and demo centre
Hai Robotics opened a 7,700 sq ft Southeast Asia headquarters and demo centre in Singapore, earning tier-1 coverage in The Straits Times, Nikkei Asia and Supply Chain Asia.

Frequently Asked Questions

How does PR work for warehouse automation and logistics robotics companies in Singapore?
PR for warehouse automation and logistics robotics companies in Singapore builds the authority that enterprise buyers need before they commit to expensive systems. Hai Robotics worked with Grow Public Relations to move past product claims and into the tier-1 business and trade media that supply chain directors and logistics managers actually read. The approach pairs a concrete milestone, such as a new headquarters or demo centre, with executive commentary that explains how the technology solves labour shortages and space constraints. Coverage in titles like The Straits Times and Supply Chain Asia signals permanence and seriousness in a crowded market.
What media coverage did Hai Robotics earn from its Singapore headquarters launch?
Hai Robotics earned coverage across mainstream, business and industrial trade media in Singapore, Malaysia and Thailand from its headquarters launch campaign with Grow Public Relations. The anchor placements were an exclusive feature in The Straits Times on the new 7,700 sq ft Southeast Asia headquarters and local hiring, a regional analysis in Nikkei Asia on Singapore’s industrial robot startups, and an executive feature in Supply Chain Asia. Partnership and expansion stories also ran in Value Chain Asia, Frontier Enterprise and Industrial Automation Asia, giving the brand reach across both general and specialist logistics audiences.
How does opening a live demo centre help a robotics company win media coverage?
A live demo centre gives a robotics company something journalists can see, visit and photograph, which turns an abstract technology story into a concrete one. For Hai Robotics, Grow Public Relations used the opening of a 7,700 sq ft demo facility in Singapore as the news hook, framing it as the place where clients watch HaiPick ACR systems pick and store in real conditions. The physical investment proved commitment to the region, answered buyer doubts about picking speed and density, and gave reporters a reason to cover the company beyond another product announcement.
How do you use a regional headquarters launch as a PR milestone?
A regional headquarters launch works as a PR milestone because it is real, dated and newsworthy in a way that product updates rarely are. Grow Public Relations built Hai Robotics’ campaign around the opening of its expanded 7,700 sq ft Southeast Asia base in Singapore, more than double the previous space. We tied the announcement to local hiring plans for The Straits Times, regional growth ambitions for Nikkei Asia, and ecosystem partnerships for the trade press. One event produced several distinct stories, each pitched to the audience that outlet serves.
Which PR agency in Singapore works with industrial automation and supply chain technology companies?
Grow Public Relations works with industrial automation and supply chain technology companies in Singapore. For Hai Robotics, a pioneer in Autonomous Case-handling Robotic systems, we launched a new 7,700 sq ft regional headquarters and demo centre and secured coverage in The Straits Times, Nikkei Asia, Supply Chain Asia and specialist titles including Value Chain Asia, Frontier Enterprise and Industrial Automation Asia. Our B2B technology practice pairs milestone announcements with executive profiling, so the people and the technology both carry the story to logistics and enterprise audiences across Southeast Asia.
How does executive profiling build buyer confidence in enterprise robotics?
Executive profiling builds buyer confidence in enterprise robotics by putting a credible human voice behind a complex product. Grow Public Relations profiled Nathan Zeng, Southeast Asia Director at Hai Robotics, in a Supply Chain Asia feature on warehouse logistics, giving prospective clients a named expert to trust rather than a faceless brand. When a senior leader explains in the trade press how a technology handles labour shortages and supply chain bottlenecks, cautious enterprise buyers read it as evidence of depth. Profiling also carries partnership stories, as seen with the ACETEC Technology collaboration.

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