- Media Pitching
- LinkedIn leadership building
- Video Creation
Finexis Advisory – Achieve peak in engagement on LinkedIn & features in Tatler, CNA & more
The Mission
Finexis Advisory is a financial advisory firm in Singapore. It engaged Grow Public Relations for a financial PR campaign in Singapore to build brand awareness and confirm its standing as a seasoned, professional financial consultancy.
The programme sharpened the firm's brand message, strengthened its executive presence, and secured features across Tatler, CNA, and Lianhe Zaobao.
Client
Finexis Advisory, a financial advisory firm in Singapore.
Sector
Financial advisory and financial services consultancy.
Services
Media pitching, thought leadership placement, executive LinkedIn management, video creation.
Headline Result
Authoritative features across Tatler, CNA, and Lianhe Zaobao, plus a peak in social media engagement.
The Challenge
Finexis Advisory works in a crowded financial services market. Many firms compete for the same attention, and name recognition alone does not set a brand apart. finexis wanted to be recognised as a seasoned, professional consultancy.
The firm needed to sharpen its brand message and show the depth of its leadership team. The goal was to move beyond basic awareness and build lasting trust with discerning clients and stakeholders.
5
Featured in Singapore's Leading Financial Media Plus a Peak in Social Media Engagement
From Tatler to CNA Money Talks, the coverage repositioned finexis Advisory as a top-tier consultancy, alongside a peak in social media engagement from executive LinkedIn profiling
What we did
Grow Public Relations built a B2B communications programme for finexis Advisory across earned media, executive profiling, and content. We took over the management of Deputy CEO Irene Ho's LinkedIn profile. We told her story in a personable and professional way, and built an authentic executive voice that drove a peak in social engagement.
We positioned finexis experts as authoritative voices on financial and socioeconomic issues. We secured a feature for Irene Ho on women's economic empowerment and financial hesitancy in Tatler. We placed expert commentary on work-life balance and competitiveness in CNA's The Big Read. We secured broadcast coverage on tech stocks and investment strategies on CNA Money Mind.
We tapped the Chinese-speaking market with expert advice on digital cash management accounts in Lianhe Zaobao. finexis Advisory's Imran M Sinwan provided thought leadership on legacy planning and property contents insurance on the CNA Money Talks podcast.
The Results
The campaign repositioned finexis Advisory as a top-tier financial consultancy. The firm secured high-value earned media across print, digital, and broadcast. Coverage included Tatler, CNA's The Big Read, CNA Money Mind, Lianhe Zaobao, and the CNA Money Talks podcast. The LinkedIn profiling of Irene Ho generated a peak in social media engagement.
The mix of media features and executive profiling built industry credibility. It let the firm's leadership connect with a broader audience and confirmed finexis Advisory's standing as a trusted name in the financial space.
Frequently Asked Questions
How does PR work for financial advisory firms in Singapore?
PR for financial advisory firms in Singapore works by turning expertise into earned media coverage and a visible executive voice. Grow Public Relations ran this approach for finexis Advisory, a financial consultancy that wanted to be seen as seasoned and credible. The work combined media pitching, thought leadership, and executive LinkedIn management. finexis experts commented on financial and social issues in outlets such as Tatler, CNA, and Lianhe Zaobao. Regulated advice needs careful handling, so the PR focuses on genuine insight rather than product claims. Consistent, high-value coverage builds the trust that discerning clients look for in a financial adviser.
What media coverage can a financial advisory firm gain from a PR campaign in Singapore?
A financial advisory firm can gain features across print, digital, and broadcast media from a PR campaign in Singapore. Grow Public Relations secured this range for finexis Advisory. Deputy CEO Irene Ho was featured in Tatler on women's economic empowerment and financial hesitancy. finexis expert commentary ran in CNA's The Big Read on work-life balance and competitiveness. The firm gained broadcast coverage on CNA Money Mind about tech stocks and investment strategies, and financial advice in Lianhe Zaobao. Imran M Sinwan appeared on the CNA Money Talks podcast. This spread of coverage repositioned finexis Advisory as a top-tier financial consultancy.
How does managing an executive's LinkedIn profile build a financial firm's reputation?
Managing an executive's LinkedIn profile builds a financial firm's reputation by giving its leaders an authentic, consistent voice. For finexis Advisory, Grow Public Relations took over the management of Deputy CEO Irene Ho's profile. We told her story in a personable and professional way, which drove a peak in social engagement. In financial services, clients trust people before they trust brands, so a visible and credible leader matters. Regular, considered posts show expertise and personality without hard selling. The profiling worked alongside earned media, so audiences saw the same credible voice on LinkedIn and in outlets such as Tatler and CNA.
How does PR position financial advisory experts as media commentators in Singapore?
PR positions financial advisory experts as media commentators in Singapore by offering their insight on the issues journalists are already covering. Grow Public Relations did this for finexis Advisory, placing its specialists across top-tier media. finexis experts commented on work-life balance and competitiveness in CNA's The Big Read, on tech stocks and investment strategies on CNA Money Mind, and on digital cash management accounts in Lianhe Zaobao. Imran M Sinwan discussed legacy planning and property contents insurance on the CNA Money Talks podcast. Grow Public Relations also created video content to carry these views across platforms. Regular expert commentary built finexis Advisory's credibility with discerning clients.
Which PR agency in Singapore works with financial advisory and wealth management firms?
Grow Public Relations is a Singapore PR agency that works with financial advisory and wealth management firms. The agency ran the campaign for finexis Advisory, a financial consultancy that wanted a mature, credible brand identity. Grow Public Relations combined media pitching, thought leadership, executive LinkedIn management, and video creation. The work secured coverage across Tatler, CNA, and Lianhe Zaobao, and generated a peak in social media engagement. The agency understands how regulated financial firms need to communicate, focusing on genuine expertise and executive credibility. Financial firms that want to build trust and visibility in Singapore can work with Grow Public Relations.
How can a financial advisory firm reach Chinese-speaking audiences in Singapore through PR?
A financial advisory firm can reach Chinese-speaking audiences in Singapore by placing expert commentary in Chinese-language media. For finexis Advisory, Grow Public Relations secured expert financial advice on digital cash management accounts in Lianhe Zaobao, one of Singapore's leading Chinese-language titles. This coverage let finexis speak directly to a large and financially active audience that English-only outlets can miss. Reaching both English and Chinese-speaking readers widens a firm's credibility across the whole market. Paired with features in Tatler and CNA, the Lianhe Zaobao placement helped finexis Advisory build a reputation that carried across Singapore's language communities.
