- Media Pitching
- Press Release Dissemination
Explico – Announce pre-Series A funding and secure over 30 pieces of coverage across tech media
The Mission
Explico came to Grow Public Relations to announce its pre-Series A funding and establish itself as a regional pioneer in AI-driven personalised education, ahead of its expansion into the Philippines, Vietnam and African markets.
The campaign secured over 30 pieces of published media coverage for the US$1.4 million round, moving Explico's positioning from a local software startup to a globally recognised name in AI educational diagnostics.
Client
Explico, a Singapore EdTech company whose proprietary machine learning algorithms customise learning pathways and streamline student assessments.
Sector
EdTech and B2B software, with expansion targets in the Philippines, Vietnam and African markets.
Services
Press release dissemination and media pitching by Grow Public Relations, Singapore.
Headline Result
Over 30 pieces of published media coverage for Explico's US$1.4 million pre-Series A round, including Tech in Asia, e27, DealStreetAsia, TechNode Global and BackScoop.
The Challenge
Grow Public Relations was briefed to announce Explico's pre-Series A funding and secure over 30 pieces of coverage across tech media. Southeast Asia's EdTech ecosystem is crowded. Tutoring networks, learning management systems and homework apps all compete for the same student and institutional mindshare, and a funding round on its own does not separate one from another.
Explico's difficulty was twofold. The first was translating technical sophistication into B2B authority. The company needed to explain what its machine learning algorithms actually do, customising learning pathways and streamlining student assessments, in terms that made sense to conservative educational institutions, corporate partners and B2B investors. The second was fuelling a cross-border narrative. Local authority in Singapore was not enough. Explico needed international validation to support its entry into the Philippines, Vietnam and African markets.
Promotional formats were not going to carry that weight. Breaking through the noise required institutional-grade validation from top-tier financial, startup and technology editors across the region.
30+
Pieces of Published Media Coverage for Explico's US$1.4 Million Pre-Series A Round
Tech in Asia, e27, DealStreetAsia, TechNode Global and BackScoop, far exceeding typical early-stage startup launch benchmarks
What we did
Grow Public Relations built a media relations and dissemination programme around the US$1.4 million pre-Series A milestone, with the aim of establishing Explico as a regional pioneer in AI-driven personalised education. Three pillars carried it.
Top-tier tech and startup media dissemination. We targeted the venture capital and technology platforms that investors and founders read to validate a business model. Tech in Asia reported on the Singapore-based firm securing $1.4 million to expand its AI-tailored learning across Southeast Asia. e27 detailed how Explico uses AI to make modular student assessments more intuitive and automated.
Regional and global business syndicate placements. To reach boardroom-level readers, we placed the story in premium financial databases and policy-focused journals. DealStreetAsia covered the pre-Series A round and cemented Explico's investment credentials. TechNode Global documented the startup's growth trajectory.
Targeted international market entry support. We pitched geographical angles built for each expansion market rather than sending one regional story everywhere. The Independent Investor covered Explico's expansion roadmap in the Philippines. Asia Tech Daily set out how the capital would be deployed to establish operations across Southeast Asia and Africa.
The Results
The engagement moved Explico's market positioning from a local software startup to a globally recognised name in AI educational diagnostics.
Placements volume. Over 30 pieces of published media coverage within the activation window, far exceeding typical early-stage startup launch benchmarks.
Tier-1 tech and VC authority. The funding announcement ran in the region's most selective publications, including Tech in Asia, e27, DealStreetAsia, TechNode Global and BackScoop.
Global educational recognition. Features on specialised platforms such as EdTechReview established Explico as an authority on using generative diagnostics and AI tools to reduce administrative workloads for school teachers.
Cross-border market readiness. Reporting in national publications across the target markets built localised credibility, enabling immediate B2B sales development and partnership discussions in the Philippines and the wider Southeast Asia region.Frequently Asked Questions
How does PR work for EdTech companies in Singapore?
EdTech PR in Singapore works by turning a product's technical claims into stories that institutional buyers and investors trust. For Explico, Grow Public Relations built the programme around a funding milestone and pitched it to technology, startup and business editors rather than consumer education press. The company's machine learning algorithms customise learning pathways and streamline student assessments, so the pitch explained that capability in terms schools, corporate partners and B2B investors could act on. The campaign secured over 30 pieces of published coverage, including Tech in Asia, e27 and DealStreetAsia.
What media coverage did Explico's pre-Series A funding announcement achieve?
Explico's US$1.4 million pre-Series A announcement secured over 30 pieces of published media coverage within the activation window, far exceeding typical early-stage startup launch benchmarks. The round was reported by Tech in Asia, e27, DealStreetAsia, TechNode Global and BackScoop. EdTechReview covered Explico's use of generative diagnostics and AI tools to reduce administrative workloads for school teachers. Coverage also ran in the startup's target expansion markets, with The Independent Investor in the Philippines and Asia Tech Daily reporting on plans across Southeast Asia and Africa. Grow Public Relations ran the dissemination and the media pitching.
What is press release dissemination and how does it differ from media pitching?
Press release dissemination puts a single announcement in front of a wide list of relevant publications at once, so a funding round lands quickly and consistently across a market. Media pitching is one-to-one. It takes an angle built for one editor and offers it to that editor alone. Explico's campaign used both. Dissemination carried the US$1.4 million pre-Series A news to regional tech and business media, while pitching created the tailored geographical stories that ran in The Independent Investor and Asia Tech Daily. Grow Public Relations in Singapore runs the two together on funding announcements.
Which publications cover startup funding news in Southeast Asia?
Startup funding rounds in Southeast Asia are covered by a small group of technology, venture and business titles that founders and investors read closely. Explico's pre-Series A round was reported by Tech in Asia, e27, DealStreetAsia, TechNode Global, Asia Tech Daily and BackScoop, and picked up by specialised platforms including EdTechReview. Coverage in national publications across target markets, such as The Independent Investor in the Philippines, extends a funding story beyond the regional tech press. Grow Public Relations pitches these outlets from Singapore and secured over 30 pieces of coverage for Explico.
Which PR agency in Singapore works with EdTech and AI startups?
Grow Public Relations works with EdTech and AI startups in Singapore. For Explico, a company building AI-driven personalised learning and assessment tools, the agency handled press release dissemination and media pitching around a US$1.4 million pre-Series A round and secured over 30 pieces of published coverage. Placements included Tech in Asia, e27, DealStreetAsia, TechNode Global and BackScoop, alongside international features supporting expansion into the Philippines and Africa. The work moved Explico's positioning from a local software startup to a recognised name in AI educational diagnostics.
How does a funding announcement support expansion into new markets?
A funding announcement gives a company a reason to be covered in markets where nobody knows it yet. Explico planned entry into the Philippines, Vietnam and African markets, so Grow Public Relations pitched geographical angles built for each one instead of sending the same regional story everywhere. The Independent Investor covered the expansion roadmap in the Philippines, and Asia Tech Daily set out how the capital would establish operations across Southeast Asia and Africa. That reporting built localised credibility, enabling immediate B2B sales development and partnership discussions in the Philippines and the wider region.
