• Media Release
  • KOL Engagement
  • Media Event

Wheeler's Tropikana

Drove Experiential F&B Engagement and Secured Extensive Lifestyle Coverage Across Time Out Singapore, Alvinology, and Revv Evolution
Wheeler's Tropikana case study banner
Wheeler's Tropikana mission coverage
The Mission

Wheeler's Tropikana came to Grow Public Relations to protect footfall and stay top of mind across a year of campaigns, from The Great Wheeler's Grillout 2024 to festive and Valentine's activations.

The multi-phase campaign secured 55+ media and social coverages across Time Out Singapore, Lifestyle Asia, Travel + Leisure, Alvinology and The Singapore Women's Weekly, plus 52 social stories and 3 feed posts from creators, solidifying Wheeler's Tropikana as a destination for outdoor alfresco dining, live entertainment and festive celebrations in Singapore.

Client

Wheeler's Tropikana, a tropical-themed dining and lifestyle venue in Singapore

Sector

F&B, experiential dining and nightlife

Services

Media release, media event, KOL engagement, video amplification

Headline Result

55+ media and social coverages across Time Out Singapore, Lifestyle Asia, Travel + Leisure and more
The Challenge

Singapore's dining scene is saturated, and attention moves fast. A venue has to keep giving people a reason to come back. Wheeler's Tropikana needed to protect footfall and stay top of mind across a run of big campaigns, from The Great Wheeler's Grillout 2024 to a Merriest of Christmases holiday feast and Valentine's activations.

Three priorities shaped the work. Differentiate its tropical sanctuary concept, live music and artisanal food in a crowded market. Drive fast awareness and ticket sales for large events like the Grillout. Keep press interest going across seasonal peaks through the year, not just at one launch.

What we did

Grow Public Relations ran a multi-phase campaign across three pillars.

For The Great Wheeler's Grillout 2024, we led food media outreach on smoked meats, live DJ sets and tropical vibes. Event previews and listings ran in Time Out Singapore, Alvinology, Scribbling Geek and Inside Recent.

We extended the event through video and social for younger diners. Features appeared on Rossette Media, with multi-platform video reviews and highlights across Revv Evolution's LinkedIn, YouTube and Instagram.

We carried momentum into the festive and Valentine's seasons. Wheeler's Tropikana featured in alfresco and holiday roundups on HoneyCombers, The Singapore Women's Weekly and The New Paper, and among top romantic dining spots in Lifestyle Asia, Travel + Leisure, Avenue One, Busy Kidd and The Wellness Insider. Creators ran Instagram Stories and video posts that generated 52 social stories and 3 feed posts.

The Results
  • 55+ total media coverages, including editorial features, video reels and social stories across top-tier outlets.
  • Presence in premier lifestyle and dining titles including Time Out Singapore, Lifestyle Asia, Travel + Leisure, Alvinology and The Singapore Women's Weekly.
  • Wheeler's Tropikana solidified as a destination for outdoor alfresco dining, live entertainment and festive celebrations in Singapore.

55+

Media and social coverages across a year of campaigns
Wheeler's Tropikana secured 55+ total media and social coverages, including editorial features, video reels and social stories, across top-tier outlets such as Time Out Singapore, Lifestyle Asia and Travel + Leisure.

Frequently Asked Questions

How does PR work for experiential dining and lifestyle venues in Singapore?
PR works for experiential dining venues by keeping a steady stream of reasons for people to visit, across the whole year rather than at one launch. For Wheeler's Tropikana, Grow Public Relations ran campaigns around The Great Wheeler's Grillout, a festive feast and Valentine's dining, each pitched to the right food and lifestyle media. Coverage in Time Out Singapore, Lifestyle Asia and Travel + Leisure kept the venue top of mind in a crowded market and tied its tropical concept, live music and food to specific occasions diners already plan around.
How much media coverage did Wheeler's Tropikana generate, and in which outlets?
Wheeler's Tropikana generated more than 55 media and social coverages through its campaign with Grow Public Relations, including editorial features, video reels and social stories. Coverage ran in top-tier lifestyle and dining titles such as Time Out Singapore, Lifestyle Asia, Travel + Leisure, Alvinology and The Singapore Women's Weekly, alongside video reviews across Revv Evolution's channels. The mix mattered: event previews drove footfall for the Grillout, while festive and Valentine's roundups kept the venue visible through the seasonal peaks that matter most to a dining destination.
How does a launch event like The Great Wheeler's Grillout drive footfall and ticket sales?
A launch event drives footfall when the media coverage lands before the doors open. For The Great Wheeler's Grillout 2024, Grow Public Relations ran food media outreach on the smoked meats, live DJ sets and tropical setting, securing previews and listings in Time Out Singapore, Alvinology, Scribbling Geek and Inside Recent. Those placements reached food lovers as they decided how to spend the weekend. Pairing event listings with social and video amplification turned awareness into ticket sales and brought a crowd to Wheeler's Tropikana on the day.
How do you keep a restaurant in the media across multiple seasons?
You keep a restaurant in the media by tying it to the occasions diners already plan for, then pitching each one fresh. Grow Public Relations moved Wheeler's Tropikana through the calendar: a summer grillout, a Merriest of Christmases holiday feast and Valentine's dining. Each phase had its own angle and its own media list, from food reviewers for the Grillout to festive roundups on HoneyCombers and The New Paper and romantic dining guides in Lifestyle Asia. Spreading coverage across the year sustained footfall rather than spiking once and fading.
Which PR agency in Singapore works with restaurants and experiential dining venues?
Grow Public Relations works with restaurants and experiential dining venues in Singapore. For Wheeler's Tropikana, the agency ran a multi-phase campaign across a summer grillout, festive dining, and Valentine's, securing more than 55 media and social mentions in titles including Time Out Singapore, Lifestyle Asia, and Travel + Leisure. The work combined media releases, event outreach, KOL engagement and video amplification. Grow Public Relations focuses on keeping a venue visible across seasons to drive bookings, not just at a single opening.
How do KOLs and Instagram Stories help a restaurant reach younger diners?
KOLs and Instagram Stories reach younger diners where they already decide where to eat. For Wheeler's Tropikana, Grow Public Relations engaged creators who produced 52 social stories and 3 feed posts, alongside video reviews on Revv Evolution's YouTube, Instagram and LinkedIn. Stories carry atmosphere and immediacy, showing the live music, food and tropical setting in a way a listing cannot. For millennial and Gen Z diners who trust creators more than advertising, that content makes a venue feel worth the trip and keeps it in the conversation.

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