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Kyber Network

Positioning Kyber Network at the Forefront of Decentralized Finance through Strategic Ecosystem Partnerships and Multi-Chain Liquidity Leadership
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Kyber Network mission coverage
The Mission

Kyber Network came to Grow Public Relations to explain capital-efficient liquidity and slippage reduction clearly for a broad Web3 audience, make its high-value partnerships stand out, and sustain executive credibility through market swings and regulatory change.

Kyber Network earned editorial placements across mainstream, technology and specialist cryptocurrency publications for KyberSwap’s protocol partnerships, reinforcing it as a preferred liquidity aggregation platform and building long-term executive authority on digital asset adoption, regulation and workforce trends.

Client

Kyber Network, a decentralised finance pioneer behind the KyberSwap exchange

Sector

Decentralised finance (DeFi), Web3 and crypto

Services

DeFi PR, ecosystem partnership PR, cross-chain liquidity marketing, executive thought leadership, Web3 and crypto media relations

Headline Result

Coverage of KyberSwap’s Lido Finance partnership across CoinTelegraph, BeInCrypto, Bitcoinist and Altcoin Buzz
The Challenge

Decentralised finance moves fast and sits in a noisy media landscape. Technical protocol upgrades often fail to travel beyond niche developer circles.

Kyber Network faced three challenges. It had to explain capital-efficient liquidity and slippage reduction clearly for a broad Web3 audience. It needed to make high-value partnerships stand out among constant market announcements. And it had to sustain credibility and executive authority through digital asset market swings and regulatory change.

What we did

Ecosystem and liquidity partnerships. Grow Public Relations ran coordinated media rollouts on KyberSwap’s protocol integrations. The team publicised KyberSwap’s collaboration with liquid staking protocol Lido Finance to bring low-slippage wstETH liquidity to Ethereum, earning coverage in CoinTelegraph, BeInCrypto, Bitcoinist, Altcoin Buzz and Crypto Coin Daddy. It also highlighted KyberSwap’s integration with Angle Protocol to improve token liquidity on Arbitrum, featured in Crypto Wisser.

Executive profiling and commentary. To position Kyber Network’s leadership as trusted Web3 voices, the team secured executive commentary on regional regulation and crypto talent. This included analysis of a national digital asset exchange in Digital Life Asia, crypto workforce trends in Vulcan Post, and broader technological shifts in TODAY.

The Results
  • Editorial placements across mainstream news, technology and specialist cryptocurrency publications.
  • Communicated the value of high-profile protocol integrations, reinforcing KyberSwap as a preferred liquidity aggregation platform.
  • Long-term executive authority through commentary on digital asset adoption, regulation and workforce trends.
Multi-outlet coverage of KyberSwap’s protocol partnerships
Kyber Network earned coverage across CoinTelegraph, BeInCrypto, Bitcoinist, Altcoin Buzz and Crypto Coin Daddy for its Lido Finance partnership, reinforcing KyberSwap as a preferred liquidity aggregation platform.

Frequently Asked Questions

How does PR work for DeFi and decentralised exchange platforms in Singapore?
PR for DeFi and decentralised exchange platforms in Singapore works by translating technical news into stories that mainstream, tech and crypto media can run. For Kyber Network, Grow Public Relations turned protocol partnerships and liquidity upgrades on KyberSwap into coverage, and placed executives as commentators on regulation and industry trends. DeFi announcements often stall inside developer circles, so the job is to explain what a change means for users and investors. That combination of partnership news and executive commentary keeps a protocol visible across the market rather than only among its own community.
What media coverage did Kyber Network earn for its KyberSwap partnerships?
Kyber Network earned coverage across mainstream, technology and crypto titles for its KyberSwap partnerships. Grow Public Relations publicised KyberSwap’s collaboration with liquid staking protocol Lido Finance to bring low-slippage wstETH liquidity to Ethereum, with coverage in CoinTelegraph, BeInCrypto, Bitcoinist, Altcoin Buzz and Crypto Coin Daddy. The agency also secured a feature in Crypto Wisser on KyberSwap’s integration with Angle Protocol to improve token liquidity on Arbitrum. Executive commentary ran in Digital Life Asia, Vulcan Post and TODAY, extending the brand’s reach beyond the specialist crypto press.
How does a partnership announcement between two crypto protocols earn media coverage?
A partnership announcement earns coverage when it solves a real problem readers recognise, not just when two logos appear together. Grow Public Relations framed KyberSwap’s partnership with Lido Finance around a concrete benefit, low-slippage wstETH liquidity on Ethereum, which gave crypto journalists a clear story. That earned coverage in CoinTelegraph, BeInCrypto, Bitcoinist, Altcoin Buzz and Crypto Coin Daddy. The integration with Angle Protocol to improve liquidity on Arbitrum was pitched the same way and featured in Crypto Wisser. The benefit to users is the hook that turns a technical tie-up into news.
How do you explain complex DeFi concepts like liquidity and slippage to a mainstream audience?
You explain them by leading with the outcome and keeping the mechanism simple. For Kyber Network, Grow Public Relations described KyberSwap’s partnerships in terms of what users get, lower slippage and deeper liquidity when swapping tokens, rather than the underlying code. That made the story usable for outlets from CoinTelegraph to mainstream titles such as TODAY. Slippage is the gap between the expected and the actual price of a trade, and framing a partnership as closing that gap gives a general reader something concrete. Benefit-first language is what lets DeFi news travel beyond developer forums.
Which PR agency in Singapore works with cryptocurrency and decentralised finance projects?
Grow Public Relations works with cryptocurrency and decentralised finance projects in Singapore. The agency ran Kyber Network’s campaign, publicising KyberSwap’s partnerships with Lido Finance and Angle Protocol and placing its executives as commentators on regulation and crypto talent. Coverage spanned CoinTelegraph, BeInCrypto, Bitcoinist, Altcoin Buzz, Crypto Wisser, Digital Life Asia, Vulcan Post and TODAY. For a Web3 or DeFi project, that means an agency that can handle specialist crypto media and mainstream business press, and translate technical liquidity news into stories a wider audience understands.
How does executive commentary on crypto regulation build a company’s profile?
Executive commentary on regulation builds a profile by making a company’s leaders a go-to source when the rules change. Grow Public Relations secured commentary from Kyber Network’s executives on regional digital asset policy, including analysis of a national digital asset exchange in Digital Life Asia, plus perspectives on crypto workforce trends in Vulcan Post and broader shifts in TODAY. Regulation is one of the few crypto topics mainstream media cover consistently, so an informed voice there keeps a protocol visible between product announcements and signals stability during volatile market periods.

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