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WEBUY

Elevating WEBUY’s Regional Social Commerce Dominance and Driving Cross-Border Expansion Across Southeast Asia
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WEBUY mission coverage
The Mission

WEBUY came to Grow Public Relations to build regional brand equity, broaden its category perception beyond fresh grocery group buys, and communicate the value of its cross-border acquisitions to analysts, investors and trade media.

WEBUY earned coverage of its Chilibeli acquisition across Tech in Asia, DealStreetAsia, PYMNTS.com, e27 and Indonesian business media, building investor and industry credibility and raising public awareness of its expansion into travel, lifestyle and household categories.

Client

WEBUY, a Singapore-based social commerce and group-buying platform

Sector

Social commerce and cross-border e-commerce

Services

Social commerce PR, regional expansion and M&A communications, cross-border tech PR, media relations

Headline Result

Coverage of the Chilibeli acquisition across Tech in Asia, DealStreetAsia, PYMNTS.com, e27 and Indonesian business media
The Challenge

Social commerce and group buying grew quickly across Southeast Asia as shoppers looked for cheaper groceries and bulk purchasing. The market was crowded with established e-commerce giants and local startups.

WEBUY faced three hurdles. It had to build local brand equity and consumer trust as it moved beyond Singapore into larger regional markets. It needed to shift perception from fresh grocery group buys to broader lifestyle categories such as furniture and travel packages. And it had to communicate the value of cross-border mergers and acquisitions to analysts, investors and trade media.

What we did

Cross-border M&A rollout. Grow Public Relations broke WEBUY’s acquisition of Chilibeli exclusively in Tech in Asia, setting out the expansion into Indonesian social commerce and travel packages. The story was picked up in DealStreetAsia, PYMNTS.com, Asia Tech Daily and e27.

Indonesian market validation. To build credibility inside Indonesia, the team secured coverage in DailySocial ID on the move to WEBUY Indonesia and a business feature in Katadata.

Lifestyle and trend commentary. The campaign showed how group buying had widened from household groceries to travel and home furnishings, with a trend feature in Vulcan Post and a travel group-buy spotlight in SUPERADRIANME.

The Results
  • Coverage across technology, venture capital and lifestyle titles in Singapore, Indonesia and the wider region.
  • Investor and industry credibility through placements in Tech in Asia, DealStreetAsia and e27.
  • Wider public awareness of WEBUY’s move into travel, lifestyle and household categories.
Regional acquisition coverage across technology and venture media
WEBUY earned coverage of its Chilibeli acquisition across Tech in Asia, DealStreetAsia, PYMNTS.com, e27 and Indonesian business media, building investor credibility and awareness of its move into travel, lifestyle and household categories.

Frequently Asked Questions

How does PR work for social commerce and group-buying platforms in Singapore?
PR for social commerce and group-buying platforms in Singapore works by turning business milestones into stories that technology, venture and lifestyle media want to run. For WEBUY, Grow Public Relations built coverage around a cross-border acquisition, regional expansion and the shift of group buying into new categories such as travel. The approach pairs hard business news, like a merger, with consumer trend angles that lifestyle outlets can use. That mix reaches investors and trade press while keeping the brand visible to the everyday shoppers who drive a group-buying model.
What media coverage did WEBUY earn from its Chilibeli acquisition campaign?
WEBUY’s acquisition of Indonesian group-buying platform Chilibeli was broken exclusively in Tech in Asia, then picked up across regional and international media. Coverage included DealStreetAsia, PYMNTS.com, Asia Tech Daily and e27 in the technology and venture space, plus DailySocial ID and Katadata in Indonesia. Grow Public Relations also placed trend and lifestyle features in Vulcan Post and SUPERADRIANME on the growth of group buying into travel and home categories. The campaign gave WEBUY a presence in Singapore, Indonesia and across Southeast Asia on one connected story.
How do you announce a cross-border acquisition to the media in Southeast Asia?
Announcing a cross-border acquisition starts with an exclusive to the right outlet, then a wider rollout once the story is live. Grow Public Relations gave WEBUY’s purchase of Chilibeli as an exclusive to Tech in Asia, which set the narrative of expansion into Indonesian social commerce and travel. The team then supported pickup in DealStreetAsia, PYMNTS.com, Asia Tech Daily and e27. An exclusive rewards one publication with the first look, which earns a fuller write-up, and the follow-on coverage carries the deal into more markets.
How do you get a Singapore startup covered by Indonesian business media?
Getting a Singapore startup into Indonesian business media takes a local angle and outreach to Indonesian journalists in their own market. For WEBUY, the story of forming WEBUY Indonesia through the Chilibeli acquisition gave Indonesian outlets a reason to cover a foreign company. Grow Public Relations secured coverage in DailySocial ID on the transformation into WEBUY Indonesia and a deeper business feature in Katadata. Regional expansion news lands best when it is framed around what changes for the destination market, not only for the company doing the buying.
Which PR agency in Singapore works with social commerce and e-commerce platforms?
Grow Public Relations works with social commerce and e-commerce platforms in Singapore. The agency ran WEBUY’s regional campaign, publicising its Chilibeli acquisition and its expansion into Indonesia and new product categories. The work spanned cross-border M&A communications, technology media relations and consumer trend commentary, with coverage in Tech in Asia, DealStreetAsia, e27, Katadata and more. For a social commerce brand, that means an agency that can speak to investors and trade press about a business deal while also reaching the shoppers who make a group-buying platform work.
How does an exclusive media break help an acquisition announcement land?
An exclusive media break gives one trusted publication the first and fullest telling of a story, which makes the announcement land harder. WEBUY’s Chilibeli acquisition went to Tech in Asia first, a title read by the region’s technology and investor community. Because the outlet had the story to itself, it produced a detailed piece that became the reference point for later coverage in DealStreetAsia, PYMNTS.com and e27. For a company announcing a merger, an exclusive turns a single press release into an anchor story the rest of the market follows.

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