• Media Pitching
  • Founder Profiling
  • Press Releases

Jus Students – Profile veteran student care centre director across lifestyle and parenting media

The Mission

Jus Students came to Grow Public Relations to position founder Stephanie Lee as a trusted expert on holistic parenting and emotional intelligence, so parents could feel a real connection with the person running the centre.

The campaign secured coverage in Lianhe Zaobao, on CNA938's "The XX Files", and across parenting and lifestyle media including theAsianparent, The Wellness Insider and The Ladies Cue.

Client

Jus Students, a student care provider in Singapore.

Sector

After-school student care and enrichment.

Services

Founder profiling and media pitching by Grow Public Relations.

Headline Result

Jus Students founder Stephanie Lee featured in Lianhe Zaobao, on CNA938's "The XX Files", and in parenting media including theAsianparent and The Wellness Insider.
The Challenge

Parents in Singapore have a long list of student care options. Most centres compete on facilities and basic care, and that makes them hard to tell apart. Jus Students needed parents to feel a real connection with the person running the centre.

That meant positioning Stephanie Lee, a mother of two and an experienced educator, as a trusted expert on holistic parenting and emotional intelligence (EQ). The campaign also had to raise her profile as a founder within female-focused business communities. The messaging had to work for parenting publications, mainstream news outlets and lifestyle media alike.That meant positioning Stephanie Lee, a mother of two and an experienced educator, as a trusted expert on holistic parenting and emotional intelligence (EQ). The campaign also had to raise her profile as a founder within female-focused business communities. The messaging had to work for parenting publications, mainstream news outlets and lifestyle media alike.
Featured in Lianhe Zaobao, on CNA938's "The XX Files", and in Parenting Media Including theAsianparent and The Wellness Insider
Founder thought leadership turned into community goodwill and parent confidence in Jus Students
What we did
Grow Public Relations built a founder profiling and media pitching plan that met parents in the media they already use, from parenting portals to national radio.

Stephanie's founder story. We pitched Stephanie's story as a female founder and mother to The Ladies Cue, which featured her in its Fempreneurs Series. The feature was shared across The Ladies Cue's Instagram, Facebook and Twitter/X accounts. It built her credibility with female entrepreneurs and working mothers.

Practical parenting advice. We placed Stephanie as a parenting advisor through seasonal and educational tip guides. She gave advice on active family bonding in theAsianparent and The Vent Machine, which ran her ideas for nature-related activities during the September school holidays. The Wellness Insider followed with her in-depth guide to five strategies for raising holistically well-rounded children.

National radio and print. Stephanie discussed her education philosophy in a live interview on CNA938's "The XX Files" with Yasmin Jonkers. Lianhe Zaobao published a major feature titled "允许孩子失败 全人教育培养好情商" (Allow Children to Fail: Holistic Education Nurtures Emotional Intelligence), which made the case for EQ-focused education. It ran in print, in the e-paper and on social media.

The Results
Coverage across four kinds of media: national print (Lianhe Zaobao), broadcast radio (CNA938), parenting portals (theAsianparent, The Wellness Insider) and lifestyle platforms (The Ladies Cue, The Vent Machine). An expert voice. The coverage established Stephanie Lee as an authority on holistic student care, resilience and emotional intelligence. Parent confidence. Founder thought leadership turned into community goodwill and parent confidence in Jus Students.

Frequently Asked Questions

How does PR work for student care centres in Singapore?
PR for a student care centre works best when it puts the person behind the centre in front of parents. Parents choose student care on trust, and facilities alone rarely earn it. Grow Public Relations profiled Stephanie Lee, founder of Jus Students and a veteran Student Care Centre Director, as an expert on holistic child development and emotional intelligence. Her advice ran in parenting media such as theAsianparent and The Wellness Insider. Her views on education reached national audiences through a live interview on CNA938 and a feature in Lianhe Zaobao. Each placement showed parents how Jus Students thinks about children before they ever visit a centre.
What media coverage did Jus Students earn for founder Stephanie Lee?
Jus Students founder Stephanie Lee was featured in Lianhe Zaobao, interviewed live on CNA938 and profiled across parenting and lifestyle media. Lianhe Zaobao published a feature titled "允许孩子失败 全人教育培养好情商" (Allow Children to Fail: Holistic Education Nurtures Emotional Intelligence) across print, e-paper and social media. CNA938 interviewed her live on "The XX Files" with Yasmin Jonkers. theAsianparent, The Vent Machine and The Wellness Insider carried her parenting advice, and The Ladies Cue featured her in its Fempreneurs Series. Grow Public Relations secured this spread through founder profiling and media pitching, with each story matched to the outlet's audience.
How do school holiday activity guides get a student care brand into parenting and lifestyle media?
School holiday guides work because parenting editors need practical ideas at predictable points in the year. Grow Public Relations used this for Jus Students by pitching founder Stephanie Lee's advice on active family bonding. The Vent Machine ran her suggestions for nature-related activities during the September school holidays, and theAsianparent also carried her family bonding tips. The Wellness Insider followed with her guide to five strategies for raising holistically well-rounded children. Advice pieces like these present Stephanie, and through her Jus Students, as a useful source of help for parents.
How did a student care founder's view on letting children fail end up in Lianhe Zaobao?
Grow Public Relations pitched Stephanie Lee's education philosophy, and Lianhe Zaobao turned it into a major feature. The piece, about the founder of Jus Students, ran under the headline "允许孩子失败 全人教育培养好情商" (Allow Children to Fail: Holistic Education Nurtures Emotional Intelligence). It argued for education that builds emotional intelligence (EQ), and it appeared in print, in the e-paper and on social media. A position that parents can agree or argue with gives editors a reason to run a story. It also tells parents what Jus Students stands for before they walk through the door.
Which PR agency in Singapore works with student care and after-school care providers?
Grow Public Relations is a Singapore PR agency that works with student care and after-school care providers. For Jus Students, Grow Public Relations profiled founder Stephanie Lee, a veteran Student Care Centre Director and mother of two, as an expert on holistic child development. The campaign placed her in Lianhe Zaobao, in a live interview on CNA938's "The XX Files" with Yasmin Jonkers, and in parenting and lifestyle outlets including theAsianparent, The Wellness Insider, The Vent Machine and The Ladies Cue. Grow Public Relations matches each founder story to the outlets parents already read and listen to, from Chinese-language news to parenting portals.
How does a female founder feature help a student care brand reach working mothers?
A female founder feature gives working mothers someone to relate to before they ever meet the centre. Grow Public Relations pitched Stephanie Lee's story as a founder and mother of two to The Ladies Cue, which profiled her in its Fempreneurs Series and shared the feature on Instagram, Facebook and Twitter/X. For Jus Students, this built Stephanie's credibility with female entrepreneurs and working mothers. It also covered the campaign's second goal: raising her profile as a founder within female-focused business communities. The founder story works alongside the parenting advice pieces. One shows who Stephanie is. The others show how she thinks about raising children.

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