• Press Release
  • Founder Profiling
  • Business Profiling
  • Thought Leadership
  • Media Event

Sapphire Windows

How Sapphire Windows Framed Its Industry Legacy, Unveiled a $10M HQ, and Elevated Brand Leadership
Sapphire Windows case study banner
Sapphire Windows mission coverage
The Mission

Sapphire Windows came to Grow Public Relations to launch its new $10 million Loyang headquarters, tell its father-and-son succession story, and position itself as a trusted voice on energy-efficient windows in Singapore.

The campaign earned national press coverage in Lianhe Zaobao, business radio placements on MoneyFM 89.3's Mind Your Business and three CNA938 programmes, trade and architecture coverage in SEAB, Building Review Journal, Archify Singapore and PORTFOLIO Magazine, and home and lifestyle features in The Edge Singapore's Haven, Home+Living and Renonation, establishing Sapphire Windows as both an industry leader and a go-to source on heat, noise and energy efficiency.

Client

Sapphire Windows, a window manufacturer and glass solutions specialist in Singapore.

Sector

Construction and building materials (windows and glass).

Services

Press release, founder profiling, business profiling, thought leadership and a media event, by Grow Public Relations.

Headline Result

Sapphire Windows' $10 million Loyang headquarters opening covered by Lianhe Zaobao, SEAB and Building Review Journal, with Jeffrey and Sean Liew on MoneyFM 89.3's Mind Your Business and Sean Liew on CNA938.
The Challenge

Windows decide how hot, noisy and energy-hungry a building is. Many homeowners and property owners in Singapore still treat them as standard fixtures. Few think of a window as a way to control heat or noise.

Sapphire Windows had three things to get across. It had a new $10 million headquarters in Loyang that showed its manufacturing scale. It had a family story, with founder Jeffrey Liew and his son, General Manager Sean Liew, running the business across two generations. And it wanted homeowners to understand how glass and framing affect heat and electricity bills in Singapore's climate.

What we did

Headquarters launch to national and trade press. Grow Public Relations announced the opening of the $10 million Loyang headquarters. Lianhe Zaobao covered it online and in the print and e-paper editions under the headline "门窗制造商Sapphire Windows 罗央新总部启用". SEAB ran "Sapphire Windows opens state-of-the-art headquarters" on its site and Facebook page. Building Review Journal published the story on its website, Facebook and LinkedIn. Archify Singapore and Luxe Society Asia also covered the opening, and Enterprise Zone profiled Jeffrey Liew.

Business radio for father and son. MoneyFM 89.3's Mind Your Business hosted Jeffrey and Sean Liew in studio for "Like Father Like Son - Framing the future of a window legacy". The episode lives on Omny.fm, Apple Podcasts and Spotify. CNA938 interviewed Sean Liew in studio on Made in SG and on Daily Cuts with Melanie Oliveiro ("The people behind Sapphire Windows"). CNA938's Open House with Susan Ng then carried an educational segment, "Topic of the Week: Key considerations when replacing windows".

Homeowner education on heat and energy. We pitched angles on how modern glass cuts indoor heat and electricity costs. The Edge Singapore's Haven ran "Keeping cool in an east-west-facing house with modern glass windows" online and in print. Home+Living interviewed Sean Liew for "Windows to Keep Homes Cool in Singapore's Hot Weather". Renonation published "Can Energy-Efficient Windows Save Me Money?" and Feast and Forms covered the world of windows. PORTFOLIO Magazine featured Sapphire Windows in "Forecast 2024: Worth the Risk" in print and online. 99.co shared the story on Facebook, and Uchify ran video walkthroughs on TikTok, Instagram and Facebook Reels.

The Results
  • National press and radio: Lianhe Zaobao, MoneyFM 89.3 (Mind Your Business) and three CNA938 programmes: Made in SG, Daily Cuts and Open House.
  • Trade and architecture media: SEAB, Building Review Journal, Archify Singapore and PORTFOLIO Magazine.
  • Home and lifestyle media: The Edge Singapore (Haven), Home+Living, Renonation, Feast and Forms, Luxe Society Asia, 99.co and Uchify.
  • Founder profile: Enterprise Zone on founder Jeffrey Liew.
  • A news hook for scale. The $10 million Loyang headquarters showed Sapphire Windows' manufacturing scale to national and trade audiences.
  • Faces for the brand. The father-and-son story of Jeffrey and Sean Liew gave the company a succession narrative that radio and business media picked up.
  • A voice on heat and noise. Sapphire Windows now comments in the media on energy-efficient glass, heat insulation and acoustic control.

$10M

Headquarters investment that anchored the campaign
Sapphire Windows' new $10 million Loyang headquarters became the news hook that carried the brand into national press (Lianhe Zaobao), trade and architecture media (SEAB, Building Review Journal, Archify Singapore), and business radio (MoneyFM 89.3, CNA938).

Frequently Asked Questions

How does PR work for window and glass manufacturers in Singapore?
PR for a window manufacturer works when it ties the product to problems homeowners already feel, such as heat, noise and high electricity bills. Grow Public Relations did this for Sapphire Windows in Singapore with three strands. The opening of its $10 million Loyang headquarters went to national and trade press. Founder Jeffrey Liew and General Manager Sean Liew went on business radio. And energy-saving angles went to home media such as The Edge Singapore's Haven and Renonation. Together they presented Sapphire Windows as a manufacturer with real scale and as an expert source on keeping Singapore homes cool.
What media coverage did Sapphire Windows get for its $10 million Loyang headquarters?
Sapphire Windows' $10 million Loyang headquarters opening was covered by Lianhe Zaobao online, in print and in the e-paper. Trade title Southeast Asia Building (SEAB) ran "Sapphire Windows opens state-of-the-art headquarters", and Building Review Journal published the story on its website, Facebook and LinkedIn. Archify Singapore and Luxe Society Asia also covered the opening, and Enterprise Zone profiled founder Jeffrey Liew. Grow Public Relations pitched the launch to both national and building industry media, so the same milestone reached Chinese-language readers, architects and property professionals in one campaign.
How does a $10 million investment become the news hook for a manufacturer?
A clear investment figure gives editors a fact to build a story on, and it signals scale in a way product claims cannot. For Sapphire Windows, Grow Public Relations led the headquarters announcement with the $10 million behind the new Loyang site and the manufacturing capability it showed. That gave Lianhe Zaobao a business story and gave trade titles such as SEAB and Building Review Journal an industry story. Building Review Journal even put the figure in its headline. SEAB and Building Review Journal also shared it on Facebook, and Building Review Journal on LinkedIn.
Why pitch a father and son together for a business radio interview?
A father and son in the same studio give a radio host a ready-made story: where the business came from and where it is going next. Grow Public Relations pitched Sapphire Windows founder Jeffrey Liew and General Manager Sean Liew together to MoneyFM 89.3's Mind Your Business. The episode, "Like Father Like Son - Framing the future of a window legacy", is archived on Omny.fm, Apple Podcasts and Spotify. Sean Liew also spoke in studio on CNA938's Made in SG and on Daily Cuts with Melanie Oliveiro, in an episode titled "The people behind Sapphire Windows".
Which PR agency in Singapore works with building materials and window companies?
Grow Public Relations is a Singapore PR agency that works with building materials and window companies. For Sapphire Windows, Grow Public Relations launched the company's $10 million Loyang headquarters in Lianhe Zaobao, SEAB and Building Review Journal. It placed founder Jeffrey Liew and General Manager Sean Liew on MoneyFM 89.3 and CNA938. It also secured homeowner features in The Edge Singapore's Haven, Home+Living and PORTFOLIO Magazine. The campaign covered press releases, founder and business profiling, thought leadership and a media event, so one agency handled national, trade and lifestyle media together.
How do you get homeowners to care about energy-efficient windows?
Homeowners care about energy-efficient windows once the story is about their own house, their own heat and their own electricity bill. Grow Public Relations pitched Sapphire Windows through practical questions. The Edge Singapore's Haven ran "Keeping cool in an east-west-facing house with modern glass windows". Renonation asked "Can Energy-Efficient Windows Save Me Money?". Home+Living interviewed Sean Liew on windows that keep homes cool in Singapore's hot weather. CNA938's Open House covered key considerations when replacing windows. Each piece answered a question homeowners already had, with Sapphire Windows as the expert source.

Explore More Case Studies

Ready to Grow Your Brand?

Let's discuss how we can help you build authentic connections and drive meaningful growth through strategic storytelling.
TALK TO US!
LEARN MORE