Executive Profiling
Media Pitching
Second-Generation Succession Storytelling
Radio & Broadcast Interviews
CSR & Employee Welfare Campaigning

Pollisum

Position Pollisum Group and CEO Chris Ang as visionary leaders modernizing Singapore's crane and heavy lifting industry while spotlighting workforce welfare and public infrastructure contributions

The Mission

Pollisum Group came to Grow Public Relations to position CEO Chris Ang as a visionary leader modernizing Singapore's crane and heavy lifting industry, while spotlighting workforce welfare and public infrastructure contributions.

The campaign secured broadcast features on MoneyFM 89.3 and Capital 958, a cover story in a+ Singapore, and viral coverage of a migrant worker's S$28,888 prize on Mothership and Business Today.

Client

Pollisum Engineering (Pollisum Group), a Singapore heavy lifting and haulage specialist led by second-generation CEO Chris Ang.

Sector

Heavy lifting, crane hire and construction equipment.

Services

Executive profiling, media pitching, second-generation succession storytelling, radio and broadcast interviews, CSR and employee welfare campaigning.

Headline Result

Broadcast features on MoneyFM 89.3 and Capital 958, a cover story in a+ Singapore, and coverage of a migrant worker's S$28,888 prize on Mothership and Business Today.

The Challenge

Crane leasing and heavy equipment is a conservative, low-visibility market. Traditional crane hire companies often struggle to modernise their image and stand out to corporate clients and government partners.

Pollisum's first task was executive credibility. Chris Ang stepped up at age 31 to lead the family business, and had to persuade senior employees to adopt digital and operational changes.

The second was its role in nation-building. Over 80% of Pollisum's crane fleet works on major Land Transport Authority (LTA) infrastructure projects. To earn mainstream business recognition, Pollisum needed a clear story about industrial change, fleet management and employee welfare.

What we did

Business radio. We positioned Chris Ang as an expert voice on modernising heavy industry and secured a dedicated feature on MoneyFM 89.3's Mind Your Business, available on Omny.fm and Spotify. The interview covered technology upgrades in crane operations, safety protocols and how the industry is changing.

Second-generation succession story. We pitched Chris Ang's leadership story to business and Chinese-language media. Enterprise Zone ran an in-depth profile and a+ Singapore made Chris Ang its cover story. Capital 958 followed with a two-part series, available on MeListen and Apple Podcasts, on how Chris Ang accelerated the company's growth and secured major LTA government contracts.

Employee welfare story. At Pollisum's annual Squid Game-inspired dinner and dance, long-serving migrant worker Yin Yan An won a S$28,888 cash prize. We took the story to the media and it went viral, with coverage on Mothership and Business Today.

Expert commentary. Chris Ang contributed views on workforce mobility and international experience to CNA Today.

The Results

Broadcast features on two leading business and Chinese-language radio stations, MoneyFM 89.3 and Capital 958, plus a cover story in a+ Singapore.
Stronger recognition of Pollisum's part in Singapore's LTA transport infrastructure.
A stronger employer brand, built on a real employee story that showed a heavy engineering firm looking after its people.

Featured on MoneyFM 89.3, Capital 958, a+ Singapore, Mothership and Business Today

Broadcast features, a magazine cover story and a viral employee welfare story built recognition for Pollisum's role in Singapore's LTA infrastructure work and a stronger employer brand

Frequently Asked Questions

How does PR work for heavy lifting and crane hire companies in Singapore?

PR for heavy lifting and crane hire companies in Singapore works by giving a low-visibility industry real faces and stories that business media can use. Pollisum Group worked with Grow Public Relations to move past the image of a conventional machinery provider. The campaign put CEO Chris Ang on MoneyFM 89.3 to talk about crane technology and safety, told the second-generation leadership story in Enterprise Zone, a+ Singapore and on Capital 958, and highlighted Pollisum's role in Land Transport Authority projects, where over 80% of its crane fleet works. A worker welfare story added a human side.

What coverage did Pollisum Group and CEO Chris Ang secure?

Pollisum Group and CEO Chris Ang secured broadcast, magazine cover and national news coverage through their campaign with Grow Public Relations. Chris Ang appeared on MoneyFM 89.3's Mind Your Business and in a two-part series on Capital 958, was the cover story in a+ Singapore, was profiled in Enterprise Zone, and contributed views on workforce mobility to CNA Today. Separately, the story of long-serving migrant worker Yin Yan An winning a S$28,888 prize at Pollisum's dinner and dance ran on Mothership and Business Today. The coverage also tied Pollisum to Singapore's LTA infrastructure work.

How does an employee reward at a company dinner and dance become a news story?

An employee reward becomes news when it carries a human story readers recognise. At Pollisum Group's annual Squid Game-inspired dinner and dance, long-serving migrant worker Yin Yan An won a S$28,888 cash prize. Grow Public Relations pitched it as a story about a long-serving worker being rewarded, which suited both general and business audiences. It went viral, with coverage on Mothership and Business Today. For a heavy engineering company in a conservative sector, the story showed a workplace culture that values the people who keep its cranes running, and gave Pollisum a stronger employer brand.

How does a business radio interview help an industrial CEO build credibility?

A business radio interview gives an industrial CEO time to explain technical change directly to business decision-makers. Grow Public Relations secured Pollisum Group CEO Chris Ang a dedicated feature on MoneyFM 89.3's Mind Your Business, available on Omny.fm and Spotify. The conversation covered technology upgrades in crane operations, safety protocols and how the heavy lifting industry is evolving. For a company in a sector often seen as conservative, hearing the CEO talk through modernisation in detail builds trust with corporate clients. Capital 958 then ran a two-part series that reached Chinese-speaking listeners with the same leadership story.

How does a second-generation CEO use the media to show a traditional family business is modernising?

A second-generation CEO shows a family business is modernising by talking publicly about the specific changes being made. Pollisum Group's Chris Ang stepped up at 31 and had to bring senior employees along with digital and operational upgrades. Grow Public Relations turned that into a leadership story. Enterprise Zone ran an in-depth profile, a+ Singapore put Chris Ang on its cover, and Capital 958 aired a two-part series on how the company accelerated its growth and secured major LTA contracts. On MoneyFM 89.3, Chris Ang discussed crane technology and safety upgrades in detail.

Coverage Link (as listed separately in source document)

Mothership: https://www.facebook.com/MothershipSG/posts/a-man-49-from-china-won-s28888-during-his-singapore-companys-annual-dinner-and-d/1287306016771497/

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